Backlinks are one of the three largest ranking factors, which makes high-quality link building a top priority for marketers and business owners. The truth is that acquiring high-authority backlinks is always related to writing top-notch content.
“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”— Adam Riemer,SearchEngineJournal.com
If you’re producing content that is shareable and has value, it will be much easier to get quality backlinks to your website. The bottom line is writing great content creates more opportunities for great links.
What are the characteristics of a quality backlink?
A backlink is high-quality when it comes from a website in your niche, has a high domain authority and when the linking site has a good flow of traffic and search visibility.
Links within the same niche and industry will have the most impact on your site because they are votes of confidence coming from relevant sources. If you’re in the medical industry then getting a link from the top website in the food industry will not have the same impact as a link from a reputable website in the medical industry.
In fact, too many links from irrelevant websites will do more damage than good because they will appear unnatural and could be categorized as spam or an effort to manipulate ranking.
High domain authority
Domain Authority (DA) is a way of measuring a domain’s ability to rank in the search results. DA is a measurement out of 100 that is proprietary to Moz. It refers to the strength of a backlink profile. The value largely represents the quality and quantity of the linking domains in the profile. Page Authority refers to one specific page whereas DA refers to the entire domain.
A higher DA means more ability to rank for a specific term. Obtaining links from websites with a high DA will increase the level of trust and credibility of your site-providing the site hasn’t been penalized and has good search visibility.
Traffic and search visibility
There are cases where a website with a low DA may still provide you with a good link if they are healthy, generate traffic and have search visibility.
A quality backlink is a link from another site that enhances the experience of the user. The best backlinks to acquire are links where the topical content on both pages is related and the link to another site makes sense because provides more information in which the user will benefit. If the site is healthy with traffic it doesn’t necessarily have to have a high DA to be a good link-but it certainly has more impact with a higher DA.
High-quality content is the key to more high-quality link building
Good content is linkable, shareable and makes link building infinitely easier. No one willingly sends their visitors to a low-quality, poorly written content. It devalues their visitor’s experience. This being true, it will be hard to get websites to link to yours if you don’t provide value in your content.
“Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.”Brian Sutter, Forbes.com
If you are producing top-notch material in your blog posts it makes outreach campaigns much more successful when you have something of value to offer because people want to link to great content.
Outreach campaigns are a top source for high-quality backlinks
SEO agencies pride themselves in having a large network of high authority backlinks to offer their clients in order to push their websites to the top of a keyword search. They’ve created these link opportunities by building relationships with website owners, authors, bloggers, and influencers that will help them out with a link.
When you don’t have a relationship with those who can help you will need amazing content for them to give you a link. Make a list of all the websites and authors that link out to content similar to yours. Send them a casual email telling them about what you’ve published, asking them to consider using your content as a future resource.
The broken link approach
Broken links can are considered a negative ranking signal because they take away from the user experience. Fixing broken links contributes your overall ranking so if you can find broken links on a link prospects site use the opportunity to replace the broken link with a link to your page.
Read through your link prospects published content scanning for broken links. Atomseo makes a plugin for Chrome called Broken Link Checker that will check the page your reading for links that need repairing. Once a broken link is discovered, use The Wayback Machine to see what content previously existed on the page.
Publish a better version of the content to replace the page that no longer exists so you can present it as an option to your link candidate. Let them know how much you enjoyed their article but you noticed that a few of their links were broken. You can offer a link to the page you’ve just published as a replacement.
If the owner cares about the performance of their website they will appreciate the message. Even if you don’t get the link this time, you’ve made the connection and improved your chance for a future attempt.
Find websites that accept guest posts
Popular blog sites are excellent sources for backlinks because they typically have a good flow of traffic and you can choose a site that has a high domain authority and is specialized in your niche.
Perform a search on Google for websites that accept guest posts by using the command:
inurl: “write for us”. This will search for websites with the words “write for us” in the URL.
Choose sites that publish topics directly related to your content, preferably with a high domain authority to submit your articles. You can use the Chrome extension “Mozbar” to quickly scan for sites with a satisfactory domain authority to decide whether they are a good fit for your site.
Each site will have different submission guidelines. Read them carefully before submitting your article to save yourself time and aggravation in submitting to a site that doesn’t help you. The goal is to obtain a quality link from your submission so be sure that the site in which you’re submitting will get you that link.
For example, some websites will only include a link in an author bio-which means if you don’t have one, you don’t get the link.
On the other hand, some sites will not offer an author bio, so if you haven’t linked to your site within the body of your article you may not get a link when the article is published.
Stick to the submission guidelines to give your article the best chance of acceptance. You should always check the type of content the site publishes, what the minimum word count is, any image requirements and a minimum number of internal links to the blog site’s own articles.
Some sites get so many submissions that editors don’t have the time to tell you if you forgot something and will immediately dismiss your submission.
Write reviews and testimonials
There are excellent opportunities for links by writing reviews and testimonials for products. If a site publishes reviews on a product that’s related to your business write a detailed review and send it to them. Many sites will link back to yours for writing the review and you can pick up a great link with minimal effort.
Provide expert opinions
Journalists and authors are looking for expert opinions on topics that they need to write about. Be the expert source by joining sites like Help A Report Out.
You will receive an email every day listing all the requests being made for information that is needed to complete an article. In most cases, responses require less than 300 words. A well-written response could result in acquiring a backlink from a high DA site that would otherwise be difficult to get published.
There are a lot of people that respond to these journalist requests so email your response in as early as possible. That being said, be persistent and ready to fire out a bunch of responses before one gets accepted for a backlink.
To put it plainly, links should provide a better experience for users by enhancing their experience through related content. Great writing and quality content will always be a fundamental requirement for acquiring backlinks.