web development

Developing a reliable backlinking strategy can present a few problems when you want to build links in large numbers. The proven ways that are the safest also take the longest to acquire. Here are the options for the fastest way to get your site ranked in the search engine results pages. Before you build one link to your website, plan out your backlinking strategy by scheduling the links that you have control over. One of the things you need to avoid is being flagged for an unnatural linking pattern so planning where you get your links from and at what time can help to disguise any attempt at link schemes. There are a few ways to link that are completely safe and considered “whitehat” backlink methods. Use trusted links from authority sites Although directory links have lost the strength they once had, they can be an effective way to starting a linking strategy. There are still plenty of high quality directories that can provide a decent backlink to start your campaign. The overuse of directories have lead to a demotion in the value they offer when search engines assess your website. Strategizing the timing of a link from a directory can help with how you control link velocity. Link velocity refers to the average time between the links your website is receiving and by staying aware of the speed in which you website acquires backlinks you can make it appear as natural as possible-showing acceleration at the right time. Being selective with the directories you choose will also play a big part in how effective a link from a directory is for your business. Th sign of a good directory is one that is selective in who they accept into their directory. The best directories will review your submission to qualify your business as legitimate. There may even be a fee associated with the directories that have more ranking value. One way to identify the directories that are helping to rank is to check the backlinks of the top ranked websites for your desired search phrase. If there are common directories among the top performers, it’s an indication that those specific directories can benefit your website. Reach out to recognized voices in your industry One method that can get you can safely acquire high authority backlinks is by reaching out to bloggers. Create a list of bloggers that produce related content and reach out to them about sharing your website. There is of course an element of being strategic in how you write your email because you don’t want to come across as someone looking for a free handout. A strategic approach is to read some of their work and before reaching out, comment on their articles. Make your comments meaningful and provide insight to show you have actually read the article and are contributing to their message. Most bloggers will notice when comments appear on their article so it will serve as the initial ice breaker. Consider the fact that the comments you make on their article is where you’re making …

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We are at the stage where most companies have websites and virtually every person with a heart beat has a cell phone. The way that we live our lives has become increasingly dependent on digital products in order to make things more efficient. The Growth Of Mobile Searches Image source Our cell phones are now smartphones and the way we search for products and services are primarily done through internet searches. The benefits of internet marketing for businesses is to take advantage of where the majority of people are going to make purchases: The internet. The trend has been mobile for some time now. It's no surprise that mobile searches outweigh desktop searches. People are using their phones more than ever to find everything they could possibly need. Think with Google illustrates the growth of searches that include "near me" has risen over 500% in the last few years. Image source More and more people from the youngest to the oldest demographic are accessing the internet from their smartphones. The majority of the market has shifted online and business is booming. Companies have recognized this trend and for the first time in history digital ad spend surpassed that of any other type of advertising. Digital ad spending surpassed TV ad spending Image source How much should I spend on internet marketing? The answer is not a one size fits all solution. Different industries are forced to spend different amounts on their marketing budget. A 2017 CMO survey published by the American Marketing Association and Duke University showed that companies spend roughly 12% of total revenue on marketing. However if you compare the budgets of the most successful companies on the planet, they are spending more. The results varied industry to industry but the main emphasis was on how much marketing was contributing to growth. What Are the Benefits Of Internet Marketing For Businesses? Competing in a growing market with growing opportunitiesMaximize sales through your website Fuel the growth of your company through new client acquisition A growing market with growing opportunities The market is going digital. We are witnessing this happen before our eyes and the numbers are showing that this transition is accelerating. The way we operate on a daily basis has incorporated the use of smartphones for mobile searches. Companies need to focus on what people are doing leading up to making their purchases. As you can see from the chart above, over half of smartphone owners are making purchases through their smartphone. This number is expected to increase according to emarketer retail analyst Yory Wurmser.  As mobile sites become better optimized and screen sizes grow, it’s becoming easier for shoppers to complete the purchase on the smartphone, which will drive mcommerce numbers up for the next several years.Yory Wurmser ~Emarketer Retail Analyst Maximizing sales through your website US ecommerce sales grew 15% …

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If your business is at the stage where you need new clients and your website isn't helping you, its the perfect situation to hire an SEO consultant. A good SEO consultant will identify the keywords that will help more visitors find your website. If you already know what keywords you want your website to be ranked for that helps-but take the time to listen to the recommendations offered. It's not always obvious what keywords will be the best match for your business. We focus on niche specific keywords to get the phone ringing with clients that are a perfect match to the service or product your business offers. The optimization of a website is the most important factor in ranking competitively for any keyword. There must be a deliberate effort to highlight the services and products that a business owner wants their website to be displayed for in the search results. Todays standard suggests transparency as the best approach to optimization. The content on a website should all point to the service and product that a business owner intends to feature. By optimizing content and reinforcing that keyword idea throughout the site, an emphasis is placed on the product which search engines pick up on. An SEO consultant assesses the content and makes the necessary changes to optimize your website to perform competitively in the search results. Over optimization can get your site penalized and under optimization won't get your website noticed. Having a professional in your corner will get your website the optimum amount of content with the right ratios that push your website closer to the top. There is no limit to how long a website is developed in their industry specific niche. The development that goes into a website involves building backlinks, relationships and networks related to the industry your company competes in. There is a digital footprint left behind every time a company is listed, published or posted. This creates a profile that indicates the strength of its presence in the area it's been developed in. There are many ways to word search phrases and the longer websites are developed the wider the range of phrases and relatable content it can be associated with in a keyword search. This creates more presence and generates more traffic to the website providing the opportunity for new clients. …

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There is no set amount of time it takes to develop a website. Web development is a service that provides value to a website by continuously improving optimization for the most important services a company provides. The more development a website receives, the better the network and stronger the authority in its niche. Improving these aspects increases the frequency of appearances in related search results. Every business is unique and presents its own set of goals that it needs to accomplish. Time is not something you can make a blanket statement about because every client has a different set of variables to factor into their development. There are things to consider such as niche, website authority, backlink profile, content, etc. Rather than assigning a length of time to web development, an SEO consultant Toronto prefers to benchmark goals and objectives. All businesses have a similar interest which is to improve their bottom line. This is accomplished by increasing a websites exposure to more targeted traffic. Targeted traffic varies in volume from industry to industry. It's a difficult question that an SEO expert Toronto cannot accurately be answered without assessing the health of a website and assessing the competition they're up against. The idea behind web development is to put the right things together at the right time. Establishing goals are one way to put a plan into action without a timeline assigned to achieving specific objectives. Our company gets you closer to achieving your goals. There are some businesses who are well positioned to achieve goals when they begin our web development service. A healthy, well positioned website may be able to achieve their goals in a shorter duration of time than others. To understand where your business is at and where it is going, it's necessary to have a proper assessment of your website by an SEO consultant Toronto based, within the scope of the competitive market it thrives in. …

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