SEO is a practice that consists of many different tactics, strategies and efforts. It’s an umbrella term that can cover a wide spectrum of different types of SEO techniques that will make your website more optimized for search engines. Some websites will need more than one type of SEO than others. Knowing which types of […]
Web development
11 Tactics To Increase Landing Page Conversions
Landing pages are an essential part of the marketing funnel. The sole purpose of a landing page is to achieve a specific goal conversion that moves visitors closer to purchasing from your company (deeper into your marketing funnel) or guides them to the purchase itself. When you are able to increase landing page conversions you […]
Page Experience: Core Web Vitals Are On Google’s Radar
It was in May 2020 that Google announced the introduction of Core Web Vitals in Google Search Console. There should be no surprise that Core Web Vitals are now going to be included as a ranking factor pending the Page Experience Update in May 2021. If you’ve been reading about how search engines work, you […]
Attract More Website Visitors On A Shoestring Budget
The situation is you’ve launched your new website and yet the damn thing cost you damn near every penny you own. It was a mistake not to consider SEO with your web design, however, you’re at the point where you need to attract more website visitors, but you’re not sure how. If this is the […]
Data-Driven Marketing: Invest In Effective Solutions
If you travel back in time to the turn of the century, you would find that in the year 2000 marketing was a very different animal. Most marketing was dominated by radio, television and ad placement in magazines and billboards. Fast-forward 20 years and the bulk of the spray and pray tactics are now obsolete […]