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Pillar pages are the central pages of a website that represent a topic idea in which related content is built around. This model is implemented to organize the structure of the content that is published on a website. Many have made the mistake of publishing content randomly on their site with no purpose to how the overall site structure is being affected. The results are a scattered array of …
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Of all the marketing strategies to increase your customer base, there’s no doubt that inbound marketing has a major impact on the number of clients you receive from your website. Maximize the traffic your site receives by continually improving your website's performance and adding additional sources of traffic. Optimize for performance There are hundreds of things to consider when you’re …
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Search engine optimization will drive traffic and change the way your website performs. Increase your digital footprint and spread awareness of your company in local and professional circles. By optimizing your site you immediately begin to signal to search engines what type of searches you want your site to be displayed. Through specialization and a deeper focus on specific topics, you can …
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