• Skip to main content
  • Skip to footer

Digital Ducats Inc.

SEO Consulting & SEO Services

  • Home
  • About
    • SEO Consulting
  • Services
    • SEO
    • Local SEO
  • Contact
    • Pricing
    • Write For Us
    • Testimonials
  • Blog
You are here: Home / Blog

Sep 25 2022

33 Ways To Drive More Traffic To Your Website

The number of ways to drive more traffic to your website is growing by the day. New ways of sharing, new websites and new developments have created a long list of options to choose from. At the end of the day, you need to do what makes sense for your business, within an acceptable time frame and within the limit of your resources. 

Whether you’re doing your own SEO for your small business or are just getting acquainted with how to drive more traffic to your website, here are 33 methods to produce that long-anticipated spike in your monthly search volume.

  1. Publish SEO content
  2. Build links
  3. Improve CTR
  4. Repurpose content
  5. Update content
  6. Perform a technical audit
  7. Improve on-page optimization
  8. Guest posting
  9. Merge Content
  10. Press release
  11. Split testing
  12. Email marketing
  13. Page speed
  14. Host an event
  15. Website performance analysis
  16. Optimize for SERP features
  17. Use structured data markup
  1. Paid Ads
  2. Social media marketing
  3. Social share CTA
  4. Form a PIN
  5. Local SEO
  6. YouTube marketing
  7. Podcasts
  8. Image optimization
  9. Topical organization
  10. Internal linking strategy
  11. Use SEO software and tools
  12. Develop a tool or app
  13. Publish evergreen content
  14. Answer questions on forums
  15. Comment on high-traffic websites
  16. Post to content aggregators

Publish SEO content

Building a blog is undisputedly one of the most effective methods of organic traffic generation. It’s not only the volume of traffic that is so appealing, but also the fact that you can place your website in front of people who are actively looking for what your company offers.

Choose the keywords your prospective clients are most commonly using and break them down into problems and solutions you can publish content about. Publishing high-quality content that has value to your future and current clients is a surefire way for building an audience that’s responsive and engaged with your content.

As you build a library of resources on the topics that revolve around your area of expertise, your website gains authority, as does your ability to answer search intent. When it comes to choosing what websites will rank on the first page of the search results, Google and the other major search engines factor in the authority of your website compared with your competition. 

A large part of this ranking signal is built through its content as well as how your audience responds. The concept of building authority can also be accelerated through link building.

Build links

The links that a website acquires validate the credibility, authority and popularity of a website. These are all ranking factors that will improve the ranking ability of your website for keyword related searches.

Not only do quality backlinks increase the authority of your website but also provide more entry points to your site so that more users can find your content. A backlink is considered to be good quality if it improves your authority or sends good referral traffic to your site.

Link building can provide a competitive edge, however, when done incorrectly can also result in some adverse changes in search visibility. Build links that improve the user experience and are in accordance with Google’s Best Practices to ensure your site an upward climb in authority, ranking and the volume of traffic it receives.

Want to learn more about how to do link building yourself? Here are 17 Backlinking Strategies to try.

Improve CTR

Did you know you can increase the traffic your site receives without even the rank of your pages changing? By attracting more clicks directly from the SERP (search engine result page) you’re able to increase the number of visitors that click on your search listing.

Entice more users to click on your pages by improving your headline. The first thing a user sees is the title of your page and if it’s a bleak and boring title it can easily go unnoticed. Use numbers, percentages or list-styled formats of your headline to maximize your CTRs directly from the SERP.

Popular blog types to drive more traffic to your website

Not only does your title have this power to attract more clicks, but your meta description is also another form of advertising you can use to win over the users’ interest. Be creative and descriptive within your meta description and be sure to use your keywords within the 160 characters limit to present your case.

Repurpose Content

Make the most of the content you’ve published by creating different forms of it using multimedia. This strategy can work to improve traffic on underperforming posts that were once generating traffic and have since declined as well as posts that are popular and still generating traffic.

Everyone has a preference for how they choose to digest information, whether it be through video, audio, images or text. When you can supply different forms of the content your producing, you’re able to cater to a broader base of users and appeal to the different preferences each type of user might have.

For your stout followers and subscribers, this also provides a diverse way to present useful information in more engaging formats to keep them engaged and their interest piqued.

Update old content

New information is always being presented and we live in a fast-paced society where content can grow old and outdated fairly quickly. Search engines love fresh content and if you’ve got content that’s been sitting around and getting stale, an update can help revive your traffic.

If you’re in an industry that loves statistics, like the SEO world, having updated facts and stats is absolutely essential to providing value and being credible.

The competition for search visibility is also steadily increasing and it’s fairly common for websites to use content that ranks to make better versions of it on their own websites. If you’re not keeping up with the status quo in quality, your content will eventually slide right off the map.

Keep your content relevant and useful by updating periodically to see spikes in traffic.

Perform a technical Audit

This may be the most boring part of SEO, but it can also be the most important. If your website is not functioning properly, you might be giving up a lot of search visibility from a build-up of error codes or from pages that aren’t being indexed properly.

A technical audit will uncover many problems that can impact ranking. Use the search console to monitor your site on a regular basis. The first signs of trouble can usually be detected directly from the search console under the core web vitals tab.

Software such as Screaming Frog or Deepcrawl will also be helpful for identifying pages that have gone missing, that are indexed and that need attention.

Improve on-page optimization

It’s already been some time since Google has moved away from ranking by keywords and now ranks by keyword topic. This shift in how Google assesses your website has resulted in higher quality search results because top-ranking pages are optimized for the entire keyword topic as opposed to stuffing content with keywords.

As a result, if you rank #1 for your target keyword, you will also rank for a number of other keyword variations. Capitalize on the opportunity to improve your ranking by enhancing your on-page optimization for additional keywords.

By placing your keyword in the metadata of your content, you can instantly boost the on-page optimization. Look for opportunities in the title, body of content, and image alt tags. Refrain from changing the URL as this would be the equivalent of creating a brand-new page.

Be an active guest author

Although much has changed in the last year and a half, guest posting, when done correctly can be extremely beneficial for branding and traffic generation. Guest posting allows you to leverage other websites’ traffic by posting your content and linking it to your site.

The links can also improve your authority and ranking ability when they’re posted on topically relevant, high-authority websites.

Publish top-notch content to brand your company and entice users to click on your links. Be sure to include links to valuable resources that people will find useful and ideally present some business value to your company to convert visitors to clients.

Guest posting should be done with careful prospecting and in moderation unless you’re using nofollow links to your site. Google has been exceedingly vigilant in devaluing links from excessive link building by guest posting so you’ll need to strategize accordingly.

A tweet from John Mueller on guest posting as a form of link building to drive more traffci to your stie through improved rankings
This tweet was in reference to a thread about SEMRush’s proposed guest posting service (which was soon dissolved). but lead to the conversation about the effectiveness of guest posting.

Merge Content that targets the same keyword

Google’s decision to allow the full transfer of authority through a 301 redirect makes merging content one of the options that can supercharge your traffic. Rather than have two mediocre blog posts on your website that don’t generate traffic, combine the two posts together for a bigger and better version.

Redirect the pages you delete to the new URL in order to combine the links and authority of the deleted page. This tells Google your content has moved from the detled URL to the new URL.This option should be exercised with pages that target the same keyword topic to get the full benefits of the merged content so the links pointing to those pages remain relevant.

Publish a press release

What better way to reach a broad audience and get published on some high authority websites than to release newsworthy information to the press about your company? A press release will put your content in front of a large number of journalists who regularly monitor press releases to write about something of interest to their audience.

As an old form of link building, you need to be wary of the links that are used in your press release. Most sites will only use nofollow links in your PR-which is a good thing because you don’t want Google to penalize you for unnatural link building. The bonus is when your story is syndicated on other websites, and many of those nofollow links will often become followed on other sites.

Not only do you receive referral traffic and branding but you also pick up a bunch of good backlinks that lead to an increase in search visibility and ranking.

Split testing

A/B testing can be one of the best ways to make decisions on content that provides higher conversion rates. Using software like Crazy Egg can help you conduct different spilt tests to identify what’s working best to generate more traffic to your website.

You can use split testing on your websites as well as in your email marketing campaigns.

Email marketing

This is one of the oldest forms of online marketing and still, today remains the most cost-effective method. Email marketing can get you an industry average of 3800% return on your investment and can instantly drive more traffic to your website at the click of a button.

Avoid spamming your email list with every update to your company and stick to sending fresh content according to the preferences of your audience. Every list should be segmented into each person’s preferences so you can personalize the type of content you send and get a positive response demonstrated by high CTRs to your website.

Page speed

The time it takes your pages to load can affect the number of visitors that make it your website. Studies show that for every second it takes, your site will lose visitors who become impatient and back out from your web page. The number of times a visitor lands on a page and backs out without clicking further is referred to as your bounce rate.

IMproving page speed reduces bounce rate and drives more traffic to your website
Image source: Backlinko

Improving page speed ensures more users stay on your page for more user engagement and ultimately more return visits.

Fast page speed is also considered a ranking factor. So if your website is ridiculously slow, you might be seeing some adverse effects in your ranking. In this situation, improving the speed at which your pages load will increase search visibility and drive more traffic to your website.

Host an Event

Hosting an event is a surefire way to garner more interest in your company and drive more traffic to your website. Whether it’s a live event or a webinar, posting the event on bulletin boards, on your blog and on social media will stir up a loyal and faithful audience as well as round up a few new people.

Analyze your website performance

When you want to see improvement in the performance of your website you need to be aware of the analytics it’s generating. Google provides two of the most valuable pieces of software for free to every website owner which is arguably the most comprehensive of all options.

Using Google Search Console is the equivalent of looking under the hood of your car when there’s a problem. The search console will report everything that going on in terms of functionality as well as performance. You can find errors, backlinks, impressions, clicks to your pages, penalties issued to your website and more.

Google Analytics is useful for running reports on user behaviour, traffic statistics, comparative analysis, goal conversions and customized reporting.

Analyzing the performance of your website can provide you with an accurate way of gauging the success of your current efforts and provide you insight into how to adjust and improve. Analytic reporting informs your keyword and content decisions for more successful campaigns.

Optimize for SERP features

Dozens of features appear on the first page of results in which you can optimize and capture more search visibility. The most obvious features include the featured snippet and PAA boxes.

featured snippet and PAA box present traffic opportunities within your existing content that ranks on the first page of search results

These options are the most common and therefore present more opportunity since a position can be won by optimizing existing content. The additional positions will contribute to higher click-through rates and drive more traffic to your pages.

Use structured data markup

Although implementing Schema and structured data markup does not directly affect your ranking, they can greatly affect the click-through rate your pages receive from the SERP. Using structured data markup can result in rich results that will enhance your search listing.

The faq rich results on a whitby location page leads to higher click-through rates and therefore more traffic

Some of the most common types of rich results you can influence are FAQ, Q & A, How-to, reviews, recipes and show times. The opportunity for rich results exists under specific conditions, one of them being that your page ranks on the first page of Google.

Invest in paid Ads

It may be obvious, but it needs to be mentioned as paid ads are an extremely viable way to drive more traffic to your website. The option for paid traffic exists on both search engines and social media.

Google ads example for how to increase traffic

You can reduce the cost of this recurring expense by using retargeting ads where your ad continues to appear in front of those who have already visited your website. This form of advertising boosts your conversion rates since the concept is based on retargeting those who have shown interest in what your company offers.

Engage in social media marketing

Social websites are extremely valuable for increasing search visibility and getting your company in front of a larger audience. For B2C businesses social media sites like Pinterest and Instagram can supply massive sources of high converting traffic.

Did you know that 47% of “pinners” log on specifically to shop?

Effective social media marketing humanizes a business and makes them more relatable to the consumers. Avoid posting content like a robot and make sure you’re able to dedicate some time to interact with your followers.

Get social with your audience, after all, there’s a reason its called social media.

Leave more social share CTA’s

Include a call to action at the end of your posts to get more people sharing your content. People need to be told what to do in order for them to do what you want them to do. Sharing content may not be at the top of a persons list after reading something you’ve posted, but if you leave them a subtle reminder, you can improve your sharing statistics.

On facebook, if you leave CTA’s on your page you can increase your click-through rate by 285%.

The larger the audience you have, the more people will click on your site. Always leave a CTA at the end of your posts to maximize the number of people that view your content.

Form a P.I.N. (Personal Influencer Network)

Do you see many of the same names and faces in your niche? Reach out those who are in a position to amplify your content and come to an agreement about how you can support each other’s efforts.

If you’re actively guest posting it would be ideal to reach out to authors and arrange a link for link agreement. For every article you publish, you can include a link to their site and they can do the same for you.

With enough people in your P.I.N., every article you publish has an exponential impact as it becomes worth as many links as the number of people in your P.I.N. that you’ve linked out to in each article.

Establish a local SEO strategy

If you’re a brick-and-mortar business you can leverage the traffic you receive by establishing a local SEO strategy to drive traffic from your specific location. One of the best ways to rank on the first page of Google is to get your website on a Google property.

List your company in Google My Business to get your website in front of people looking for local businesses like yours. Local traffic tends to have a higher urgency for making a purchase and visitors are typically in the later stages of the buyer journey. Being in the local pack and showing up for localized search results can drive more traffic to your website and increase your bottom line significantly.

YouTube marketing

Video has exploded in popularity. It’s nothing new to business owners considering 81% use video as a marketing tool. The widespread use of video is up 18% from last year and still continues to grow.

Engagement statistics such as time spent on a page and bounce rate improve with the addition of a video. After watching branded social videos, 64% of people will make a purchase. Social shares are higher with video and 6 out of 10 consider video the preferred method of learning.

As mentioned above, some of the best ways to rank on Google is to be on Google-owned properties. The number of searches that click on a Google property has officially passed the 50% mark forming the proverbial walled garden.

Ranking on Google properties are among the best ways to drive traffic to your site This graph shows total website traffic referrals

Use this to your advantage by leveraging the second most popular website in the world; YouTube.

YouTube videos account for over 90% of the videos that rank in Google search results. If you’re considering publishing a video, it wouldn’t make sense to do it anywhere else.

You don’t need to rank on Google to drive more traffic. YouTube has become its own search engine and can generate thousands of views from a successful video. Include a link to your site in the video description to refer your viewers to your website.

Participate in a podcast

Video is not the only form of media that’s been gaining popularity. Podcasts have exploded over the last few years creating more opportunities for your message to be heard.

Creating your own series requires a lot of time and resources, which can definitely pay off in the long run, however, you can also ask to be a guest on someone else’s podcast. The host of the show should have no problem linking to your site from the podcast description for some sweet referral traffic to your website.

Even if they don’t, as long as they have a decent subscribership, being featured as a guest is excellent branding and will stir up some interest from an untapped audience. Podcasts are continuing to grow which is an opportunity in itself to capitalize on getting more visitors to your website.

Optimize your Images

A potentially underrated form of driving traffic to your site is through image optimization. Be sure to optimize your images with the keyword in the filename and alt tags. Include a descriptive title and captions whenever the opportunity presents itself.

The more information you give to search engines, the more they have to associate your image in keyword-related searches.

It’s not just the keyword optimization that will get your image to the top of the results but also the number of links it has pointing to it. Create visually appealing images (with data when applicable) and ask people to give you proper attribution with a link.

Organize your content topically

Increase the search visibility of your website by organizing your content topically. If you’ve been doing your homework, you would know that Google is ranking pages based on keyword topics rather than keywords themselves. With a topical organization, you can add the depth of topic your site demonstrates and drive more traffic to your website through increased search engine rankings.

topic clusters concept to structure your content in an SEO campaign for additional visitors to your website from higher rankings

Create topic clusters to emphasize the most important keyword topics of your website. There are pillared content and clustered content that make up a topic cluster. The pillared content is the pages that represent the major keyword topics of your site. They typically cover your topic in breadth and not depth.

The clustered content is smaller more narrowly focused articles that solve specific problems or answer specific questions. For this reason, the clustered content typically targets long-tail keywords in order to rank highly and drive traffic from a highly engaged audience.

topic cluster illustration to show how content should be organized to drive more traffic from increased search visibility

The topical organization of your site makes it clear what the major keyword topics are, which appeals to search engines. It also becomes clear for users to identify the most important topics on your website and get a sense of the depth of your expertise.

The pillar page model establishes credibility, authority, expertise and trust in its niche whic are positive ranking signals that influence more search result appearances for keyword related searches.

Internal linking strategy

The internal linking strategy you implement on your site has a direct impact on your pages performance in the search results. Internal links are also used to form topic clusters and increase the internal click-through rate so users can navigate to related pages with ease.

Use descriptive anchor text to enhance the on-page optimization for individual pages. Sometimes building more internal links to a page can improve ranking with the improved optimization.

Link to related content to guide visitors to pages that are within the same topic cluster. Clustered content always links back to the pillared content in order to build the authority of the keyword topic, improve click-through and drive more traffic to your website through increased ranking ability.

Use SEO tools and software

There are a number of tools and software that allow you to multiply the effectiveness of your efforts. Using tools can give you the insight needed to make better decisions for more calculated success.  

Use analytical SEO software to find backlinks and traffic sources of your competition. Why should they keep all their juicy sources of traffic to themselves? Ahrefs, Moz and SEMRush are all versatile tools that can give you a fast and sure-fire way to ramp up your efforts on finding the best sources for quality visitors.

For instance, you can see the exact keywords make up a website’s organic traffic using SEMRush.

SEMRush allows you to see what keywords a website is ranking for the top 100

You can also discover popular content topics by using Buzzsumo. Type in the keywords of the content you want to see being shared the most so you can publish content that people have the most current interest in reading and sharing.

An example of what Buzzsumo shows as the top performing content for the term "keyword research"

Stay on the cutting edge of your industry by making use of the tools that give you the ability to collect valuable data about your audience.

Develop a free tool or app

If you have the resources, develop a tool or app that would make life easier for your potential clients. Many businesses drive thousands of visitors to their site just to use a tool they offer. For example, Ahrefs offers users its tool called Free Backlink Checker. This page alone gets thousands of visitors from organic traffic. 

Drive more traffic to your website with a tool like Ahrefs Backlink checker

A few other examples are Ubersuggest, Answer The Public, GTMetrix and the list continues. Even Moz and SEMRush have free versions of their software to get more people familiar with their company. This may be something that is out of your scope but you should know that the potential to drive traffic to your website exists when you can offer a free tool or app. 

Publish evergreen content

Rather than publishing articles on your blog that lose relevance or value overtime, publish evergreen articles that won’t lose value in the foreseeable future. News updates and current events have a short lifespan and become useless for driving traffic and acquiring backlinks. Evergreen content provides both for your website.

The bottom line for producing evergreen content is that you’re able to publish something that can be considered a link-worthy resource. This means that over the life of your post, it continues to collect backlinks, drive traffic and encourage return visits because of its inherent value as a resource.

Evergreen content typically takes the form of long-form content, such as ultimate guides, listicles, case studies, reviews, white papers, interviews, expert roundups, infographics, Q & A pages and more.

Answer questions on forums

This method of traffic generation was a widely practiced link building tactic before Google put a hex on the links that are accumulated from forums. For this reason, many people shy away from using forums for traffic regardless of the fact that it can result in streams of targeted visitors to your website.

Being able to answer people’s questions effectively and thoroughly creates trust and is a way to showcase your knowledge in your field of expertise. The trick is to answer questions on forums that are specialized to your industry as well as drive a decent amount of traffic. Quora is one question and answer site that qualifies in both categories.

Quora gets over 300 million users on its site every month and you can find people asking questions in almost every niche imaginable. You are permitted to leave links to your site within your answers and can introduce people to your business through the content you produce as answers to their questions.

Comment on high-value industry articles

If you’re not reading the biggest and the best blog sites in your industry, you should be. Not only does reading what the top websites publish to keep you current on what’s popular and trending but it also gives you a chance to send visitors from those sites to yours through some well-placed comments.

It’s true, commenting on guest posts and leaving your link has gotten a bad rep, but remember that’s because people were abusing it. There’s nothing wrong with leaving a link to your site on an insightful comment when it makes sense to do so. 

Get your company and website in front of an audience that is obviously interested in the content your producing. The search visibility on some of the top sites is insane and a popular article could receive hundreds of thousands of views over time.

Leave your two cents about that article and if people like your stance, you can bet they’ll click on a link to hear some more of what you’ve got to say.

Post to content aggregators

The best thing about online strategies is that they have the ability to go viral. Submit your content to the aggregators who have the ability to get it in front of thousands of people. Many websites will syndicate the content they find which can lead to some pretty good backlinks.

What’s more, is you can get featured in Google News in related search results if your content gets a good response. 

Medium has the potential to get your content in front of a huge audience because of the way their algorithm works. If your content starts getting a lot of views and social engagement, you’ll see it being shown to more people on the Medium platform.

Neil Patel claims his first big break came when an article of his was featured on Techcrunch. Leverage the most popular sites that allow you the greatest potential of going viral. 

Increase traffic with the methods that are right for your business

Every industry and niche has proven methods for increasing the traffic to your website. For example, if you’re in a B2B service industry, you wouldn’t get as much from relevant traffic from an Instagram campaign as you would from publishing and ranking blog content.

There’s no right or wrong way to get people on your website but you can find the best ways by learning from those who are killing it in your field.

Analyze the efforts of your own campaigns in order to continue to learn and grow from what works best so you can scale up in those areas and continue to drive more traffic to your site on a regular basis.

Subscribe To Receive The Latest SEO Trends & Strategies

* indicates required



Written by Christian Carere · Categorized: Web development

Apr 29 2023

React SEO: Best Practices To Make It SEO-friendly

Search Engine Optimization (SEO) has become essential to any online presence. It not only impacts the success of a product or service in the marketplace but also affects the revenue and efficiency of any business owner, directly or indirectly. React websites face unique challenges when it comes to SEO due to the complex nature of the framework.  

With mobile users accounting for nearly 59% of all global website traffic, businesses recognize the importance of having effective digital marketing strategies that can expand their reach and draw in a larger audience than originally anticipated. Single Page Applications (SPAs) offer a viable solution to this problem, allowing companies to boost their reach and gain access to untapped markets.

Understanding Google Bot WebPage Crawling 

Learn how to make React SEO work for you

To optimize the SEO of a React web app, it is essential to comprehend how Google bots work and the common difficulties React solutions encounter. Google utilizes bots to rank websites, scanning your website’s pages and discovering new ones. You can avoid having too many bot requests by specifying the pages you want to be crawled in the robots.txt file. 

React applications are single-page applications, making it hard for the bots to crawl the pages. Technologies like React Helmet and server-side rendering can be used to ensure that the bots can access and index the pages effectively. It is also important to structure the React web app to enable bots to access the content easily. It can be done by organizing the content logically and using the appropriate HTML tags.

Google Bot crawls webpages by following the links on a page and then downloading the page it finds. It is done by using a process known as web crawling. The bot then reads the content of the page and stores it in an index, which is then used by the search engine to provide relevant results when a search query is made. It is important to note that the bot only reads the HTML code, not the JavaScript code, which can make it difficult for React websites to be indexed correctly.

Why is SEO Compatibility Important?

Search engine positions are incredibly vital nowadays. Studies show that 95% of all web users go to websites displayed on the initial page of Google’s results. If you want your app to be noticed by those who will utilize it, you must enhance it to be search engine friendly.

A recent study revealed that the top 5 search engine results page (SERP) listings account for over 65% of all web traffic. It demonstrates the significance of achieving a high ranking on Google.

Major SEO Challenges for React SPA Pages

When the crawler first visits a React single-page application, it is greeted with a blank page. The application elements appear on the screen as the HTML and JavaScript codes are slowly loaded.

In addition, various other issues must be addressed for a React single-page application to succeed. Let us discuss some issues:

1. Site mapping

A sitemap is a document outlining the structure of a website, including its videos, pages, and other branches. It helps Google easily crawl through the site and understand its contents. Unfortunately, React does not have a built-in method for generating a sitemap. If you use React Router to manage a route, you must find an external tool to generate a sitemap, which may require some effort.

2. Blank First Pass Subject 

React apps are known to rely heavily on JavaScript, which can make them difficult for search engines to crawl and index. It is because React uses an “app shell” model, where the HTML page does not contain meaningful content, and instead, JavaScript must be executed to display the page’s content. 

It means that when Googlebot visits the page, it sees an empty page, and only after the page is rendered does it get the content. It can create a significant delay in indexing thousands of pages.

3. Metadata of the Webpage 

Meta tags are helpful for social media sites and Google to show correct thumbnails, titles, and descriptions for a certain page. However, these websites rely on the tag of the web page to acquire this data. 

When a website or app does not use JavaScript for the landing page, React renders all the content, including the Meta tags. It makes it difficult for individual pages to modify their metadata as the app shell stays the same for the entire website or app.

4. Loading Period and User Interface 

Completing JavaScript tasks can be incredibly time-consuming, from fetching to executing to parsing. It is even more challenging when network calls must be made to gather the desired information, resulting in extended loading times for users. 

When assessing page rankings, Google considers this as long loading times can adversely affect the user experience and result in a lower ranking.

Methods to Make React SEO-friendly 

making react SEO friendly

React websites can be optimized for SEO during development, ensuring they are search engine friendly. Incorporating React for SEO best practices into the design and coding of websites will help to boost their rankings and draw in more organic traffic. Let us discuss some of the tricks to developing React apps with an SEO-friendly approach.

1. Prerendering Technique

Prerendering is a good way to ensure that a React single-page application complies with search engine protocols. It involves pre-generating and storing the HTML and CSS scripts and storing them in the cache memory. 

An algorithm then checks if the website request is from a user or a Googlebot. The browser will load the HTML file as usual if it is a user. If it is a bot, the HTML script stored in the cache memory is rendered instead, significantly reducing the loading time and eliminating the possibility of a blank page appearing.

Pros: 

  • Simple implementation
  • Compatible with trending websites innovations 
  • Requires less codebase variation
  • Executes every JavaScript file by translating it into static HTML.

Cons: 

  • No free services 
  • It takes longer time for large data files
  • You need to generate a new version of the page each time you change its content.

2. Isomorphic React Practices 

Isomorphic JavaScript Technology can automatically recognize if JavaScript is enabled or disabled on the server side. If disabled, Isomorphic JavaScript can take over on the server side and deliver the resulting high-quality content to the client-side server.

Once the page is loaded, all the necessary content and features are instantly available. With JavaScript enabled, the website behaves like a dynamic application, with multiple components that load quickly. It results in a smoother user experience compared to a regular website, providing a more enjoyable single-page application experience.

3. Server-side Rendering 

To develop a React Web application, you must know the distinctions between client-side and server-side rendering. Client-side rendering involves the browser receiving empty HTML files with limited or no content. In contrast, server-side rendering is a process where the server responds to a request with a completely rendered HTML page. Having a grasp of these two concepts is essential for creating a React Web application.

JavaScript code downloads the content from the servers and makes it available on the user’s screen. However, client-side rendering can create difficulties for search engine optimization (SEO) as Google’s web crawlers can either not see the content or see less content that has not been indexed correctly.

In contrast, server-side rendering provides browsers and Google Bots with HTML files that come with the complete content. This makes it easier for Google Bots to index and achieve higher rankings.

Pros: 

  • It offers optimization for social media pages 
  • Top-notch SEO compatibility 
  • Provides immediate page availability 
  • Improves UI features and functioning

Cons: 

  • Slower webpage transition 
  • Complicated catching functions
  • Costly than other methods

Tricks to Maintain the SEO Compatibility of React Webpages 

SEO compatibility of React

When crafting a SPA, developers can utilize one of the popular JavaScript frameworks such as React, Angular, or Vue. According to a recent survey, React is the most popular. Here are some of the tricks to develop SEO-friendly React websites. Let us start with the following:

  • Utilizing the URL Cases 

Google bots can be tripped up by pages with different URLs depending on the case of the letters, such as /envision and /or Invision. To avoid this issue, it’s best practice to use lowercase when creating URLs.

  • Less Use of <a href> 

A common mistake in developing SPAs is to use a <div> or a <button> to modify the URL. Although this is not a fault of React itself, it can pose a problem to search engines like Google. Google bots process URLs and look for additional URLs to crawl through <a href> elements. If the <a href> element is missing, Google bots won’t crawl the URLs and pass on PageRank. To ensure Google bots can identify and crawl the URLs, it is important to include <a href> elements for the bots to detect.

  • Constantly Solving the 404 Code

If you encounter an error on any page, it will likely display a 404 code. To fix this, it is best to update the files in server.js and route.js as soon as possible. Doing this can drive more traffic to your website or web app.

Final Words

Single-page React applications provide excellent performance, smooth interactions similar to native applications, a lighter server load, and easy web development. SEO issues should not prevent you from leveraging the React library, as strategies are in place to combat this problem. Additionally, search engine crawlers are becoming more sophisticated yearly, so SEO optimization may eventually become a non-issue when using React.

Author Bio – Jigar Agrawal

Jigar Agrawal is Digital Marketing Manager at eSparkBizTechnologies. He is passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance for new possibilities as well as innovation.

Written by Jigar Agrawal · Categorized: Local SEO, SEO strategy, Small business marketing, Technical SEO, Toronto SEO

Apr 01 2023

5 Reasons Keyword Research Is Important to Every SEO Campaign

You may have read it a million times, or you may just be reading it now but keyword research is important. In fact, it’s considered one of the most crucial stages of a successful SEO campaign. Search engine optimization is based on optimizing pages for keyword searches. If there are any misinterpretations about what a user is looking for when they type in a search, it can completely throw off your entire campaign.

In order to understand what your SEO company does for you, it helps to understand why the research stage of an SEO campaign is vital to generating a return on your investment. Here are 5 reasons SEO companies put so much effort into keyword research.

Hero image for article "5 reasons keywords research is important for every SEO campaign"

Understanding search intent

Search engines are evolving at a rate much faster than ever before. The use of artificial intelligence and machine learning has allowed search engines to pinpoint search intent with extremely accurate precision. This advancement in search engine technology has also led to the ability to determine whether any given web page can answer the intent of a search.

According to Market.us, the Artificial Intelligence Market was valued at USD 129.28 billion in 2022. It is projected to grow at a compound annual growth rate (CAGR) of 36.8% from 2023 to 2032, reaching a value of USD 2745 billion.

Think about it. Google now has statistics on billions of searches where they assess what a user has searched, what they have clicked on and how much time that user has spent on the pages they clicked on. This information is extremely valuable for formulating the most accurate idea of what “the best answer” is to a search query.

To understand search intent is to understand what a user is truly looking for when they type in a specific keyword search. If you know what they want and need to see to completely satisfy that search, you can provide content that addresses their needs at all levels.

Keyword research is the process of identifying the topics, the keywords and the level of credibility required to be the best answer to a search result.

Benchmark the strength of your competition

A large part of determining the true intent of a search query is analyzing the pages that are already ranking for that search term. You can extract similarities from the top-ranking pages and pinpoint characteristics that are contributing to being displayed in the top-ranking positions.

For example, if the keyword you’re trying to rank for results in 10 web pages that are massive white paper essays, it’s safe to say that you’ll need extremely long-form content to rank on the first page.

If the first page of search results were all in the form of list-styled content, it would make sense to write a page that’s in the same format.

The competitive analysis goes beyond just analyzing the type of content but also means comparing the backlink profiles. In order to determine the strength of the competition, you need to consider the domain authority and the backlinks pointing to each page.

Keep in mind that domain authority and the number of backlinks have become arbitrary in terms of achieving rank. We are seeing more and more websites being given the chance to appear on the first page of results IF the content is outstanding and optimized to answer the true intent of a search.

If users respond and engage in the content on a lower domain authority website, that website may hold it’s ranking long enough to acquire the backlinks needed to maintain its position. If the content is not engaging, the website is shipped off the first page of results to allow other websites a chance at being “the best answer to search intent.” This process can be attributed to one of the many functions of Rankbrain, Google’s artificial intelligence that plays a large role in first-page rankings.

Nevertheless, the backlinks and domain authority of the top-ranking pages are still major considerations on how to prioritize the keywords in your strategy. There are some keywords that will take longer than others to achieve a first-page appearance. The backlink profile and domain authority of your competition give you insight into how strong your competition actually is for that specific keyword.

Develop keyword options

Google reports that there are close to 17% of total searches have never been seen before. This means that the way people are typing in their searches is constantly changing and are, for the most part, long-tail keywords.

long tail keywords vs head terms vs chunky middle

Long tail keywords are typically considered three or four keywords strung together in a search. Since the advent of voice search, long-tail keywords are becoming longer with searches becoming more conversational in nature.

In order to come up with the best keyword strategy, you need options. 

Although Google ranks according to keyword topic, optimizing for specific target keywords will help your website rank in a top position. Keyword research includes finding the most commonly searched terms as well as a list of the options that serve the same intent. Balancing the strength of competition, the volume of traffic and your current website status is part of the process of establishing a keyword strategy.

Establish a keyword strategy

The goal of search engine optimization is to create content that ranks and sends visitors to your site at each stage of the buyer journey. As a lead-generating asset, your website should target keywords that drive traffic at the awareness stage, the consideration stage as well as the decision stage.

buyer journey

Keyword research leads to the discovery of keywords your site currently ranks for which present traffic opportunities. Keywords in “striking distance” are considered to be those in positions 11-20 (which is on the second page of search results). There is much less work to be done on these pages than starting from scratch, so they become short-term goals in your keyword strategy.

Moving a page ranking from the second to the first page can be done by enhancing the content, enhancing the optimization, and building internal and/or external links. Discovering traffic opportunities such as this is typically found during keyword research.

Keywords that require new content or developing a topic cluster fall under the long-term strategy. Since content needs to be published, optimized and have links built to it, it’s a long process to move it to the first page of results.

Ideally, your SEO campaign will include both short-term and long terms goals for driving traffic.

Develop content that drives traffic

The content strategy you implement will closely follow your keyword strategy. You can enhance the content your site publishes by focusing on what users want to know and what they need to know.

A large part of optimizing for ideal keywords is answering commonly asked questions. The process involves breaking down major keyword topics into more focused subtopics that form topic clusters.

A topic cluster consists of pillared content and clustered content. Pillared content covers a broad range of your major keywords. These pages create the “pillars” of your website and are most often service pages, product categories or major themes that can be broken down into many different subtopics.

Clustered content is the articles and posts that solve problems, provide education and are narrowly focused on answering a very specific aspect of search intent. Here is an example of a topic cluster on cakes:

By implementing this type of content structure, your site develops depth and demonstrates expertise in your niche and industry. Keep in mind that Google loves websites that can satisfy search intent. If your site has content that consists of dozens of articles that answer commonly asked questions in detailed articles, you become a strong candidate for keyword-related searches.

As you build valuable content assets within a keyword topic, your site builds credibility and authority and most importantly the ability to satisfy search intent.

Don’t underestimate keyword research

It should be much clearer why keyword research is considered a major foundational practice in developing an SEO campaign. It helps to understand your audience as well as understand search engines in order to create content that performs well in the search results.

Don’t underestimate the power of keyword research. When done correctly, it results in the discovery of the best solutions for driving the most traffic with the least amount of effort.

Written by Christian Carere · Categorized: keyword research, Web development

Feb 25 2023

How To Generate More Leads From Your Website

If your focus is on the future growth of your business, you probably want to know how to generate more leads in the shortest period of time. Why not take advantage of one of your most powerful marketing tools-your website?

Most business owners aren’t aware of the options that exist for increasing the number of leads your website generates. This article is going to reveal a few of the key tactics you can set into motion in order to capitalize on greater streams of revenue.

Rank higher for keywords that convert

It sounds simple right? If it were that simple, we would all be neighbours on luxury yachts in Monaco at some point. The truth is that the closer your page is to the number one position, the more clicks it regularly receives.

Find the pages that are already driving traffic. You can use a tool like Ahrefs to pull up your best-performing pages and see which terms are driving the most traffic.

ahrefs top pages report to show traffic on top pages of website so you figure out how to generate more leads for your website

Alternatively, you can also consult one of the most powerful online tools you can get for free. Google Analytics to see the traffic that every page on your site is receiving. Click on Behaviour, Site Content, and All Pages.

Track your website's top performing pages with Google Analytics as part of how to generate more leads from your website

Now you have a report on what pages are already performing for your website. The reason this is important is that some of the biggest gains you can make in your traffic generation are moving your website up for a keyword that already ranks on the first page of search results.

That means that the amount of traffic that you receive from moving your page anywhere from #5-10 into the top 5 spots will result in a huge jump in traffic. Here is a study performed on the traffic/click-through rate of the top 10 spots on the first page of search results.

Generate more leads from your website by improving the first page positions your page already ranks for
A study performed by Advanced Web Ranking

The best part of this strategy is that you may relatively quick results without as much work as ranking a new page to the top of Google.

Like most things in SEO, it depends on many different variables. If the competition is extremely tough it will take more effort to move the needle, but you can look for opportunities where your page could improve its optimization, backlink profile or update its content to break through to a higher ranking.

Pay attention to the pages that are also ranking in positions 11-20. They also are within striking distance and are considered prime traffic opportunities. Generate more traffic and leads with existing content rather than ranking brand new pages to the top of the SERP.

Related reading: How To Grow Your Business & Save Time With Automation

Build an email list

An email list is a valuable asset to have as a website owner. It doesn’t matter the type of industry in which you compete, you gain valuable data as well as generate more leads from your website.

A major benefit to owning an email list is that you control a small percentage of traffic that flows to your website.

Drive traffic at the click of a button

Assume you’ve put in the time to collect a formidable list of email addresses consisting of an engaged audience. One-click of a button can send hundreds, if not thousands, of visitors to your website to check out new content, read about a product promotion or let them know about a sale.

This gives you the power to rely less on Google and other channels for traffic and sales. Even if your rankings went down the tube on Google, you would have a means for driving traffic and generating more leads from your website.

Guide your audience through your marketing funnel

An email list is one of the oldest methods of online marketing and still remains one of the most effective. With a good strategy, you can generate repeat sales and guide new visitors through your marketing funnel.

Generate original data and accurate research

An email list is also an excellent source for generating original data. You can send your list surveys periodically and ask questions that allow you to learn more about what they like and dislike.

With fresh accurate data about your audience, you can send them more content that’s built around what they like to read and what will get them to click through to your website.

Keep in mind that the average email survey response rate is 30% when you’re calculating the ideal survey sample size.

Highest ROI in online marketing

Throw in the fact that an email list provides one of the highest returns on your investment in the industry. An average email list generates $38 of revenue for every $1 spent. That’s an incredible 3800% ROI!

If you want to generate more leads from your website, you need to consider building your email list.

Use lead magnets

One of the most popular ways to get people to join your email list is to use lead magnets. A lead magnet is an opt-in box that offers upgraded content in exchange for the visitor’s name and email address.

Generate more leads with your website using a pop-over opt-in box asking for an email address in exchange for a guide

It’s important to learn what type of lead magnets work best for the type of audience you have visiting your website. For example, offering a template or an instructional guide will work when visitors are landing on your site for informational content. This is common in the B2B industry.

If you have a retail website that is mostly B2C sales, then offering discounts or coupons may be a more effective barter arrangement for the visitors landing on your site.

It’s impossible to know what will work best for your audience without trying different methods. The popover exit box seems to be one of the most effective methods for most websites.

Google warns about using popovers without an exit as they undermine the user experience. Make sure users can easily opt out of the offer being extended to them via popover.

Publish audience-centric content

If you consider what brings people back to websites, it always comes down to having really good content. Even if it’s the products or services that are in demand, there’s always good content that’s published to represent those offerings. Publish audience-centric content for the highest return rates and conversions and generate more leads from your website.

Create your content from a topical perspective to address the most important needs of your audience. The triggers that have the most impact are the pain points that create the need for a solution.

Break down your major keyword topics into smaller, focused articles that address the problems your clients are experiencing and offer a solution to the problem. If you can show someone how to overcome an issue that would make their life better, it builds trust and confidence in your brand.

Storytelling is another way to create content that your audience can relate to and enjoy. Use success stories of current clients where your company’s solutions have been able to make a difference. When people can relate and see how your company is able to help, it’s much easier to support your brand.

Publish long-form evergreen content assets

Publish in-depth, long-form content on evergreen topics. An evergreen topic is one that stays relevant far into the foreseeable future. By publishing a long-form content asset, you create the opportunity to rank for multiple keywords and drive more traffic which ultimately converts to more leads.

Ahrefs traffic growth with evergreen content

Evergreen topics can consist of a number of different content types such as interviews, question and answers, expert roundups, ultimate guides, case studies, infographics and original research.

When you publish a long-form article on an evergreen topic, it becomes a content asset because it acquires more backlinks and drives more traffic over time than a regular blog post. Evergreen content is topics that stay relevant so if you provide a high-quality resource, people will return to it, share it with others and continue to drive traffic and generate leads on a higher level than your typical blog post.

Include Call-To-Actions on every page

People need to be told what to do. Even though it may seem obvious to you, it’s not always obvious to a user on your website what they should do after reading a page. Include a call to action on every page of your site in order to gently urge users closer to making a conversion.

Search engine journal optin box with CTA to subscribe to their newsletter

It’s a simple addition you can make to every page on your site, but it can make a huge difference in moving visitors further along your marketing funnel.

Whether it’s asking for them to share a page on their social network, filling out a form or making a phone call, ask your visitors to do what you want them to do.

Mangools opt-in box with a CTA

Include a method of contact on every page of your website

Another simple tip to generate more leads to your website and yet many websites fail in this department. Include a contact form or a phone number on every page to get in touch with your company. You don’t want there to be any reason a visitor is not able to contact you, and what’s more, is that you want to gently urge them to do so by having a method of contact available on every page of your website.

Establish your key performance indicators

It’s difficult to have an accurate idea of how your website performs without tracking your performance with a tool. At the very least you need to install Google Analytics to generate reports on how your website is responding to campaigns and changes you’re making to improve your lead generation.

Increase in dwell time

Track the pages that are most popular on your site. It’s important to know how much time users are spending on each page and whether that time extends after you’ve made adjustments.

Reduce bounce rates

Track the bounce rate of your pages. If people are backing out quickly, you should try adding different content or more internal links to guide them to more related content.

Track conversions

Create goals to track the number of conversions you make on each page. Your goals can consist of clicking a call button, landing on a contact page, filling out a contact form or making a purchase on your website.

Track every increase or decrease in conversions as direct indications of how well you’re adapting to the demand of your audience. When something works well, you can scale up your effort in that department.

When something doesn’t work, you can eliminate those tactics from your lead generation strategy.

It’s difficult to move forward without knowing exactly where you stand. There are dozens of tools to help guide your website to improved performance. Make sure you’ve established which KPIs will give you the most clarity for making decisions to improve your leads.

Drive more targeted leads to your business

Learn how to generate more leads from your website by implementing and testing as many tactics that are appropriate for your audience. There is no one way that is guaranteed to lead you to the ultimate conversion rate. However, you can identify what tactics leads to the ultimate conversion rates through split testing, tracking and adapting to what your audience needs and wants.

When something works, scale up your efforts. When it doesn’t work, make sure you know why and then eliminate the tactic as part of your strategy.

Be sure to stay consistent with your efforts and track your results. Click here to read how to drive more traffic to your site using 33 different tactics.

If you don’t have time to put these practices into effect, get in touch with us and we’ll create a lead-generating strategy that makes sense for your business.

Written by Christian Carere · Categorized: Web development

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 32
  • Go to Next Page »

Footer

Need professional SEO advice?

Give us a call to learn more about how we can help your business

Call for a consultation Request a proposal

Request a free website analysis and proposal for your company by filling out the ” Request a Proposal” form.

  • Privacy Policy
  • Terms Of Service
  • Cities we’ve served

© 2023 · Digital Ducats Inc.