SEO is a practice that consists of many different tactics, strategies and efforts. It’s an umbrella term that can cover a wide spectrum of different types of SEO techniques that will make your website more optimized for search engines. Some websites will need more than one type of SEO than others. Knowing which types of […]
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11 Tactics To Increase Landing Page Conversions
Landing pages are an essential part of the marketing funnel. The sole purpose of a landing page is to achieve a specific goal conversion that moves visitors closer to purchasing from your company (deeper into your marketing funnel) or guides them to the purchase itself. When you are able to increase landing page conversions you […]
Page Experience: Core Web Vitals Are On Google’s Radar
It was in May 2020 that Google announced the introduction of Core Web Vitals in Google Search Console. There should be no surprise that Core Web Vitals are now going to be included as a ranking factor pending the Page Experience Update in May 2021. If you’ve been reading about how search engines work, you […]