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10 Digital Marketing Strategies To Implement In 2023

Of all the important tasks that a small business has on its plate, there are at least 10 digital marketing strategies that should remain at the foremost of your mind. Here is a checklist for starting the New Year with an additional boost to your website’s search visibility.

  1. Optimize for keyword topics
  2. Create content for users
  3. Focus on one social media profile
  4. Build a personal influencer network
  5. Be an active guest author
  6. Improve UX
  7. Build an email list
  8. Incorporate branding
  9. Improve technical SEO
  10. Analyze and adapt

Optimize for keyword topics

The capability of search engines to extract meaning has changed the way content is optimized. Sprinkling keywords throughout your page isn’t enough to make a page relevant in a keyword-related query. It’s still necessary to have keywords in the most important places for on-page optimization but in order to truly be competitive, your content needs to be optimized for an entire keyword topic.

Keyword research

Keyword research is the process of discovering the most important terms as well as relevant topics that contribute to your page’s overall optimization. Use multiple sources for identifying keywords to create more options to choose from.

It would be impossible to publish a relevant page on kitchen renovations without mentioning the subtopics that go into performing a kitchen renovation.

By breaking down each topic into smaller subtopics, you’re able to target more specific search terms and provide more depth in a keyword topic.

Topic clusters

Creating topic clusters is an effective way to promote the relevance of your site for a specific topic. By identifying the most relevant subtopics of the most important terms to your business you can create a content cluster best represented by the pillar page model. 

Pillar page model is one of many digital marketing strategies that create relevance for specific keyword topics

Pillar page model

The search term in this example is kitchen renovations. This topic can be broken down into subtopics to include countertops, flooring, lighting, cupboards, etc. The main page would link out to individual pages to explain each of these components in further detail.

Example of a topic cluster for kitchen renovations

As you dive deeper into detail it becomes apparent that each of the subtopics to kitchen renovations also has their own subtopics that can be further explained with separate pages. The phrase kitchen countertops can be broken down into more articles that explain the types of countertops and represent very high volume search terms.

Example of a topic cluster for kitchen countertops

Whether your content already exists or not, clustering your topics to show that your site goes deeper into detail will demonstrate expertise in your niche. By linking to the main pillar page from your subtopic pages, you raise the profile of the major search term. From a search engine perspective, this demonstrates the depth your site has for the entire keyword topic, enhances optimization and increases your site’s ability to answer user intent.

Create content for users

Satisfying search intent is a major factor in establishing relevance and ranking for a search query. The first page of results is a search engine product because it represents their best solution to a search query. Websites are selected in a search result based on the ability to provide what the user was looking for and as a result, be the final destination of the user’s search.

Search engines want to see that your site dives into the most important details of a query and has the ability to answer commonly asked questions related to the search. 

Publishing content that provides solutions to common problems increases the value your site has because your content provides a specific response to a specific query. Create a resource for your clients and future clients by providing content that targets problems. Learn how to write SEO optimized blog posts to increase traffic your site receives.

Use the SERP as a resource to find what people are searching for the most. Google autosuggest, PAA boxes and featured snippets are major clues to the questions and answers people are searching for and serve as an indication as to what content should be included on your site. 

Focus on one social media profile

There’s no question that a social network can provide an excellent source of the traffic to your site. Here is a list of the top social media sites and the number of users on each platform.

Social platforms to implement into your digital marketing strategies based on number of users as of 2020
Source: Statista

The top social media sites have become secondary search engines that can benefit your site by driving traffic from optimized content. In order to be effective in driving the most traffic from any social site, it’s necessary to be active as a community member and not just a robotic content posting machine. 

The whole purpose of social media is to be social, which allows businesses to show a more human side in which people can relate. This type of effort takes time and resources so it’s advantageous to allocate enough attention to one profile where you actually engage with other members.

Choose the most appropriate social profile to focus on to create a strong presence and build a network. It wouldn’t make sense to focus on Instagram if your company specializes in high-ticket B2B services. LinkedIn would be a better platform for your particular niche. 

However, if your selling retail products, Instagram is the perfect platform where your product can get a lot of exposure and interest.

Build a Personal Influencer Network

One of the top three ranking factors is the strength of your backlink profile. It has become increasingly difficult to acquire high-quality backlinks and building a PIN (Personal Influencer Network) can increase the speed at which your website acquires links.

Identify the influencers, site owners and authors that actively publish content in the same industry as your own. One approach in building a mutually beneficial relationship is to offer them value before you’ve even made contact.

For example, research their website and find what keywords they’re appearing for on the second page of Google. 

Link to their site on relevant pages a number of times in your own content and link building efforts. 

Reach out to them explaining how they’ve influenced your work and provide them with the list of URLs in which you’ve included links to their content. This in itself is often enough to encourage them to want to return the favour. 

Regardless of how they respond to your generosity, they will definitely be more inclined to pay attention to a page you’ve created in which you need links.

A simple email informing them about your content is more than often enough for them to help you out by linking to your site.

Be an active guest author

Guest posting regularly is an excellent way to build awareness of your brand and acquire high-quality links. The characteristics of quality backlinks are that the links come from relevant content, on a relevant site and from a website that has a good flow of traffic and high search visibility for similar keywords (preferably with a high DA).

You control all of these factors and apart from the authority, you build from the links you increase the awareness of your company and create relevant streams of traffic to your site.

Improve UX

The experience users have on your site plays an important role in engagement. Visitors will leave a site that they find difficult to navigate or that takes too long to load.

User experience is a category to address in your digital marketing strategies. Page speed has a direct impact on user experience

Page speed became an official ranking factor on mobile devices in July 2019 after the Mobile-First update. Considering that the majority of searches are now performed from a mobile device this places a high priority on maintaining fast load time.

Improving mobile page speed is a digital marketing strategy that leads to a better ranking

Speed up your pages load time by uploading images that are compressed and sized to fit the space for what your site needs. 

Use plugins to minimize and inline your HTML, CSS and JavaScript. 

Delete unused plugins to clear unwanted clutter from your header as this is the first area to register when your site is loading.

Build an email list

Boasting the largest ROI in the business at roughly 3800%, email marketing is an aspect you can’t afford to ignore. An email list will Google-proof your website by providing traffic through scheduled newsletters, updates or promotions. 

Build an email marketing campaign and learn more about your audience through the statistics your campaign generates that provide insight on user behaviour. High open rates indicate what subject lines would make great headlines to attract attention. High click-through rates to your site indicate interest in a particular topic in which you can build more content on your website.

Incorporate branding

As the competition becomes more difficult, branding becomes a bigger asset to your marketing. Incorporate branding in your link building and content creation. When users recognize your business it encourages leapfrog clicks. People will jump to your site if they recognize your company as opposed to clicking on a site they don’t recognize.

The way people scan search results is shifting from the traditional allocation that ranking suggests. The number one position won’t always get 30% of the traffic because people will click further down the page for a recognizable brand. This type of user behaviour improves your site click-through rate, which also results in a higher ranking on the SERP.

Improve technical SEO

Stay on top of the technical aspects of your site to maintain a competitive edge. When all things are equal in terms of content, optimization and backlinks, the technical performance of your site can mean the difference in outranking your competition. 

Use tools such as Screaming Frog or Deep Crawl to get an overview of the performance of your site. Identifying and correcting indexing issues, duplicate content and metadata issues can improve the performance of your site. A few 404 errors (broken links) may not hurt your site too much, but as they accumulate they can weigh down the user experience and therefore affect your ranking ability. 

Analyze and adapt

Optimize your websites for performance in every aspect that pertains to how search engines are ranking sites for your keyword. Analyze the SERP to identify the characteristics the ranking pages share and what is making a difference in how Google is determining to rank websites for that particular search term. 

For example, a characteristic that magazine-style blog sites benefit from is fresh content. Having the most recently published content is baked into the ranking algorithm. Therefore, maintaining a consistent publishing schedule and updating older blog posts creates positive ranking signals and a sharper competitive edge.

Every niche and every keyword should be considered separately because Google’s ranking algorithm changes with the intent of a search. Be aware of what’s working on the SERP for your keywords to make those adjustments and additions necessary to rank in a top position.

Implement sound digital marketing strategies

Execute careful and consistent content strategies that address the needs of your current and future clients. 

The top-ranking factors (content, backlinks and Rankbrain) are ultimately related to providing the best experience for the user. Keep this in mind when forming keyword, content, link-building and digital marketing strategies for the biggest impact in traffic and lead generation in 2023.

Related reading: 12 Web Design Trends By Toronto Experts

Increase Organic Click-Through Rate

SEO is the holy grail of inbound marketing. Placing your website where people are actively searching for what you offer is one of the most effective online marketing strategies with the highest conversion rate.

You may not be familiar with the term, but your organic click-through rate is an important metric when it comes to gauging the performance of your pages in the search engine result page (SERP).

What is the organic click-through rate?

The organic click-through rate refers to how many clicks your website receives compared to the total amount of available clicks. If a keyword generates 1000 clicks on the first page of search results and your website gets 400 of those clicks, your organic click-through rate is 40%.

The trend has been an increase in the number of Google features that occupy the first page of search results. This has forced website owners to take a more strategic approach to generate traffic from the Google search index.

The organic click-through rate your website receives becomes an important factor because it’s a metric that Google measures and rewards. Each position on the first page of search results has an expected click-through rate. If your website exceeds the expected click-through rate, Google will position your page higher in the SERP.

Wordstream line chart showing how pages position and organic click-through rate are directly related
Image source: Does Organic CTR Impact SEO Rankings?

The same holds true if you reverse the situation. If your page receives less than the expected number of clicks, it will lose position on the SERP.

The click-through rate your page receives plays an important role in your ranking and ultimately in the volume of traffic, you drive to your page.

So how can you increase the organic click-through rate of your site? Here are a few strategies to implement that will work to get your page more clicks from the SERP.

Improve your page ranking

If you improve the position of your website on the first page of results, you will naturally increase the organic click-through rate. The first five search results typically receive the lion’s share of the traffic on most keywords. Improving your position closer to the top of the page will give your website more search visibility and as a result, more clicks to your page.

Improving your ranking isn’t a simple task but with a planned effort you can work towards this goal using the following tactics:

Enhance optimization

Make sure you’ve covered the essential on-page optimization factors that indicate the most important keywords on your page. Use your keyword in the title, meta, URL and within the first 100 words of your page.

Tag your images with your keywords within the image alt description and as a bonus, use the keyword in the image filenames.

You can use the tool Text Optimizer to make improvements to the text on your page. This tool will suggest a number of LSI keywords to add to your page and could be the boost you need to enhance your optimization.

Add backlinks

A high-quality backlink will increase the ranking ability of your page. Avoid linking to questionable websites and make your links count by researching and vetting the websites to make sure they are a good source of authority and credibility for your content.

Answer search intent more thoroughly

At the end of the day the most important part of achieving a top ranking is about how well your page answers the intent of the search. Make sure a user can land on your page and have every question answered that’s related to the query.

Analyze the top-ranking pages and make sure you haven’t left any details out in your content. Improve the quality of your page to be a better solution to user intent.

Tempt users with a catchy headline

The headline of your page is the most important part of marketing your website in the SERP. It’s one of the first things a user sees when scanning the results page and will heavily influence whether they will click on your site. There are dozens of headline strategies you can implement that are proven to attract more clicks.

Did you know traffic can be swayed as much as 500% based on your headline? Your headline is the single most important selling feature of the content you’re producing.

There are numerous studies that have been published to improve the click-through rate of your site by making subtle changes to your headline. Learn how to write a great headline using any one of these strategies.

Use numbers in your headline

One of the top-performing types of headlines is those that include numbers. Listicles, by far, receive the highest CTR and get the most shares on social media.

Conductor headline preference
Image source: 5 Data Insights To The Headlines Readers Click

Incorporate a number within your title to improve the number of clicks your page receives.

Use brackets within your headline

Another strategy to increase organic ctr is to use brackets in your headline. The use of brackets attracts users because they understand they’re getting a quick summary of the article. You can use brackets to feature specific aspects of your content and make it more enticing for the click.

Chart illustrating brackets in your headline increase organic click-through rate by 40%
Image source: Backlinko

Create user/search engine-friendly URLs

Use short, descriptive URLs that contain your keyword so that search engines and users have an accurate idea of the content your page contains. The URL is one of three things a user will see on the result page so it’s important to take advantage of this aspect of marketing your content.

Compare the above URL with non-descriptive URL (below) and it’s much clearer why a user would pick the shorter URL that includes the target keyword.

User-friendly URLs are easy to read, short and are typically a summary of the content and a shorter version of the title. Avoid computer-generated URLs that have no meaning to users or search engines. Take a look at the ranking results of pages that have short URLs:

Image Source: Backlinko

If you’re using WordPress (which accounts for 75% of the total websites created) then it’s an easy fix to make sure you’re able to use your keyword in the URL. Simply go to Settings, Permalinks, and select Post name as the preferred extension of your URLs.

Draft enticing meta descriptions

The meta description is your opportunity to convince a user that your page is the best option to satisfy search intent. Incorporate the keyword in the front end of your meta description to show users that they’ve come across a page directly related to their search.

You have 160 characters to create an elevator pitch to get the user excited about the content that you’ve published. Provide an accurate summary of how your page addresses the true intent of the search.

Install Yoast for the easiest way to manage your metadata. Yoast provides you with a section to enter your meta description with a visual gauge for making sure the length of your description is adequate.

Yoast meta description example for how to manage quality and length for increase in organic CTR

Failure to enter a meta description will force Google and other search engines to come up with one for your page. The snippet that appears may not be as convincing as the one you can create yourself. It’s an SEO best practice to include a meta description for every page you intend to display in the search results.

Implement structured data markup

Structured data markup is useful for search engines because it summarizes the content on your page in a more easily accessible language. The implementation of structured data markup can result in rich results, which enhances the quality of your search result listing.

Rich results

Google has steadily increased the number of features that appear in a search result. Anything that isn’t just a blue link can be considered a rich result.

Rich snippets can make your listing more attractive to users and therefore attract more clicks. Rich results can come in a variety of flavours, however, there are specific types of Schema you can deploy that will encourage Google to feature your content as a rich result.

There are ratings and reviews,

review rich result

FAQ Schema,

FAQ rich result is proven to increase organic click-through rate

Q & A Schema,

Q & A schema rish result will increase organic click through rate

How-to Schema,

Google's example of a how-to schema rish result for how to tie a winchester knot

By implementing the correct structured data markup, you can deploy the types of Schema that will make your page eligible to be featured as a rich result to increase the organic CTR of your website.

Increase page speed

The speed at which your page loads plays a role in how many visitors actually land on your page. If you’re anything like the majority of users, you can relate to the fact that people tend to leave websites whose pages take a long time to load. In fact, studies show that an increase in load time from 1-3 seconds will increase the likelihood of visitors backing off your page by 32%.

Google study on the probability of bounce rate base don page speed

Increase your page speed to reduce the bounce rate and get more visitors on your page. You can do this a number of ways but the first step is to identify the problem by visiting Google PageSpeed Insights.

Enter your URL and Google will provide you with a detailed report on how to improve the time it takes for your pages to load. The report will indicate the major areas that are slowing down your page.

Take preventative measures

Make page speed a conscious effort in your content creation to improve user experience. Use plugins that reduce the size of your images (Smush) as well as a CDN for faster server response times. W3 Cache is also a plugin that will allow you to leverage browser caching and inline HTML, CSS and JavaScript. By addressing these four issues you can maintain a page speed close to the recommended load time of 2 seconds.

Target additional keywords

Optimize for additional keywords to increase the organic click-through rate of your page. Although you may be targeting one major keyword, you can improve the traffic your page generates by identifying alternate keywords that your page is also ranking.

Rather than just driving traffic from one keyword, you can improve the optimization of a second and third keyword to increase your position and overall click-through rate.

Using a tool such as SEMRush makes it easy to see what alternative keywords your page is appearing for in a search.

SEMRush keywords
Click on far right link to see the keywords your page is appearing for in the search results

Moving your page up from the second page to the first page can tremendously affect the clicks your page receives, but keep in mind that some of the greatest gains with less effort will come from moving your page from positions 6-10 into the top 5 search results.

Increasing organic CTR ultimately increases revenue

The traffic your website receives is directly related to the revenue it generates. The law of averages dictates that the more visitors that are frequenting your website means that there will be more sales and new clients.

If you’ve targeted the right keywords in your strategy you now have multiple ways to increase organic click-through rate which results in increased traffic, leads, and new clients.

Google Business Categories List and How to Choose Them for 2023

With more than 3 billion searches a day, Google needs to regulate them somehow so all those queries would find the right destination. What helps the search engine with a proper organization is Google’s local business categories. They have over 3000 selections to choose from the Google business categories list.

Yes, this is that tiny yet essential detail business owners and SEO specialists often forget when fighting for high ranks in Google.

Back in 2018, when Moz surveyed local search ranking factors, business categories appeared as a core element to have for ranking well in maps and the local pack. By picking up the right local business categories, you allow Google to categorize your business right for potential customers to find you. More than that, the primary category you choose for your business makes a big difference, influencing your online visibility and reputation.

With that said, you understand that Google sets a high value on local business categories. You know they can help a website rank higher in local search. But what is a local business category, exactly? And how to choose it for your business page?

Keep on reading to find this out.

What are Google’s local business categories?

“A local business category” is a term describing the type of your business at listing sites like Yelp, Google My Business, social media business pages, etc. It’s a classification used to group local businesses with similar characteristics and help search engines define when to show them based on a user’s search.

You select local business categories when creating your business page in Google My Business. If you already have the page there, you can easily edit those categories from your dashboard.

Google Business category list selection

Each time you create a local business listing, you’ll need to choose how to categorize your business there. Google allows you to choose up to ten categories, but you still have to decide on a primary one. Choosing the wrong local business category can hurt your ranks in Google’s local results pack.

That’s what your business looks like in Google search when you add it to listings and assign its primary category right:

example of how the GMB category displays on Google's local finder

Local business category associations have been among the top-ranking factors for a long time already. Google’s guidelines encourage you to choose them carefully, ranking them as the #3 factor for local packs. When choosing categories, make sure you avoid repetitions and be as accurate as possible: the wrong categorization leads to irrelevant search results and rankings.

The problem with local business categories in Google

First, they are more than 2,000 to choose from. 

Second, Google constantly changes, removes, or renames, and adds new entries to the Google business categories list. So it happens that, despite such diversity, it may not be easy for a business to find a category that would represent them best.

The best decision would be to choose as many closest categories as possible, right? Not quite. While Google guidelines allow you to choose up to 10 local business categories, they indicate that the fewer but higher specific, the better. That’s what they say:

“To keep your business information accurate and live, make sure that you:

  • Use as few categories as possible to describe your overall core business from the provided list.
  • Choose categories that are as specific as possible, but representative of your main business.
  • Do not use categories solely as keywords or to describe attributes of your business.
  • Do not use categories that pertain to other businesses that are nearby or related, such as a business physically contained within your business or an entity that contains your business.”

But here goes a controversion:

Based on those “as specific as possible” and “as few as possible,” you may think that one or two highly specific categories will allow you to rank higher. That’s not so.

Also, it seems that you can’t choose both general and specific local business categories, to avoid redundancy. For example, the first result in the rankings below didn’t use any categories with keywords but still was specific enough to appear in the search:

GMB ranking controversion

It seems complicated, no?

What you need to know about local business categories

When working with local business categories for better SEO content and rankings, remember the following:

  1. Google changes the names of categories all the time.
  2. It removes old categories and adds new ones.
  3. Categories have different names for different countries.
  4. The primary category gives you more ranking power.
  5. New categories can improve your ranking.
  6. It’s not true that having a few categories on your local business listing weakens your ranking.
  7. With more than 2,000 categories and subcategories available, they may appear differently in Google search results and your Google My Business dashboard.
business categories list is always changing

The image and info are taken from Search Engine Land.

So, how to choose a primary local business category from the Google business category list to rank right and high? How many categories to add to your local business listing besides a primary one, and how to decide if they are specific enough for Google to understand? How to know when Google updates its categories list and when you need to update your categories as well? And what other business listings, besides those from Google, to consider for specifying your local business categories?

Stay with us to learn more.

How to pick a primary business category?

A primary category is vitally important: it influences your visibility in search engines for all related terms. For some, it seems obvious how to choose it: just pick what you are, right? But everything is not that simple.

Google recommends you choose a primary category that would describe your business as a whole. While it’s easy to do for businesses with a narrow focus, those with a broad focus or multi-location ones may get misplaced.

So:

  • If your business is narrow-focused and single-location, just choose your specific category from the list. (Example: “divorce attorney,” “boat dealer,” “nuclear engineer,” etc.)
  • If your business is single-location but broad-focused (water conditioner installation, plumbing, etc.), you need to decide what part of it to prioritize for search engines. Choose a primary category accordingly: think of where you want to grow, but make sure that your persuasive content, backlinks, and citations align with that business category as well.
  • If you work with a multi-location business, choose primary categories for each so they wouldn’t compete with each other. (For locations that are close to each other, their business listings may compete in Google search if they have the same category.) The more specific category you can get for each location, the better. Also, test different options to find the best category combination that brings both shows in Google and high-quality traffic.

Depending on the business, you may want to edit a primary local business category when seasons change. For example, your coffee shop focuses on hot drinks and bakery in winter but on iced tea and lemonade in summer. Changing a primary category to suit the seasonality will yield some dividends too.

Some other points to consider:

What to do if your business is co-located with another (unrelated) business? Create a unique Google My Business page for each, and categorize them accordingly.

What to do if there’s no category for my business in Google’s category list? Choose a broader one that describes your business best. With more than 3,000 categories available, finding the right one for your business shouldn’t be that difficult.

How many categories a business should have?

First things first:

Google allows you to add up to 10 selections from the Google categories business list, but it doesn’t mean you need to use them all in the first flush of enthusiasm to cover as many related terms as possible.

Actually, some experts say that “adding a bunch of unrelated categories to your GMB listing will definitely have a negative impact on your local rankings.”

how many GMB business categories should a listing have

Founder of Whitespark, Darren Shaw specializes in SEO and local search ranking factors. This year, he shared the results of the experiment with Google business categories list in search listings, proving you shouldn’t add too many (unrelated!) categories to GMB:

a chart example of dip in keywords and ranking when adding crazy categories and then a recovery when they were removed

So, as you probably understand, a primary business category matters but secondary ones are still necessary and important to your business relevance and rankings in search engines. That is why don’t limit yourself to a primary category: be as specific as possible and add 3-4 secondary categories to your local business listing card.

For example, your primary business category is “Divorce Attorney.” Then, your secondary ones may be as follows: “Lawyer,” “Law Office,” and “Family Law Attorney.”

  • The #1 rules here: the more specific you are, the fewer businesses you’ll compete for customers.
  • The #2 rule here: add the least number of secondary categories possible. The more you have, the weaker each of them gets in a search for businesses.
  • The #3 rule here: describe a business, not its services. Example: if you have a restaurant with a bar, don’t choose “Bar” as your secondary category.

How to choose the right secondary categories

If in doubt about what local business categories to choose, try Mike Blumenthal’s Google Places Category Tool. Type your niche in the search box, choose a location, see the list of relevant categories, and pick up to four most specific to your business.

This tool provides you with the Google business categories list and Yelp’s, so you can use it when planning to add your business to both listings.

Another option to try for choosing the most appropriate secondary categories is the Google Keyword Planner. Add all the potential business categories into the tool and check those with the most local searches. If they are relevant to what you want to focus on for business promotion, use them.

Looking for your Google My Business category? Click below for the complete list!

Local business listings to try besides Google

Google My Business is not the only option to consider when working on business optimization for better SEO and visibility. With free business listings available, you may want to create a business profile there too.

Online communities, free business listing websites, and directories are many; and the more you choose, the greater your online footprint will be for customers to find you. But keep calm and resist the temptation of listing your business everywhere you can. Choose the most relevant platforms where your target audience “lives,” and add as much information about your business as possible to profiles there.

Here’s a short list of the most popular listings websites for your local business:

  1. Yelp. This is the third most popular review website on the web, so you might want to consider it for placing your business; especially if you work in the niche of restaurants.
  2. Facebook. With more than 65 million local business pages on Facebook, this social media network is still very popular among entrepreneurs and marketers. So why not consider creating a Facebook business page for better visibility and conversion?
  3. Instagram. Studies have it, 82% of customers search for a brand on social media before they buy. A visual representation of your business on Instagram will help you market to younger demographics too.
  4. Yahoo. With Google as the king of search, Yahoo still can bring you billions of potential customers every month. As well as Google, Yahoo displays local business listings in the search results, so you may want to get there as well.
  5. BBB. The Better Business Bureau is your choice to add a business if you work with local law firms or nonprofit organizations. So, create an account, search for your business, and (1) claim your listing if your business is already there or (2) submit a request to add your business to BBB if it’s not there.
instructions on how to add your business to the BBB website
  1. Bing. Bing Places for Business is where you can access your local business listings and categories. 
  2. LinkedIn. Use this professional network to present your business as a reputable owner with relevant experience. It works best for finance-related businesses, so create your business profile there if appropriate.
  3. Whitepages. With over 5 billion records, this directory is a must to consider for listing your business. Their lists appear across all of their API customers’ websites, which can add tons of visibility to your page.
  4. Yellow Pages. Believe it or not, 60 million people still search for businesses at YP.com. So why not create your local business listing there?
landing page for yellow pages business listings

Need more? Check the list of 25 free business listings websites from Womply, with short descriptions and guidelines on how to list your local business there, and choose those most relevant for your business category.

Conclusion

Correct categorization of your local business in Google has always been a top factor for high rankings. It impacts search results and your overall online presence for customers to find you and know about you. So, when building your local business listings, double-check your primary and secondary business categories there.

Business listings such as Google My Business and others have been designed to send you customers. And local business categories are your instrument to help Google classify your business right.

By choosing an accurate category, you’ll make it easier for robots to find you and show you in search results for people who need your products or services. You’ll show up on Google Maps and in the local pack. People will find you on the top review websites, and follow your business page on social media to build community and trust…

…And you’ll definitely see the positive result when checking and analyzing your backlink profile!

Author:

Lesley Vos is a professional copywriter and guest contributor to publications on digital marketing, SEO, and content creation. Feel free to check her work here.