SEO services are a group of individual services that ultimately make your company more money. Leads are produced by sending visitors to your website who have “buyer intent.” This is primarily accomplished through an improvement in ranking for specific keywords. In addition to the search results, we build alternate streams of traffic from sources that provide visitors looking for your services. SEO services include any service that impacts the way your website is assessed by search engines.
The initial research and recommendations an SEO specialist can mean the difference in making more money for your company. Part of the service that you benefit from is being informed about the options that exist for potential lead opportunities. There are specialized tools and software used to generate multiple options for keyword phrases that can open up the floodgate for a higher volume of visitors looking for your product.
The research we perform includes an assessment of your competition to see the areas in which they are performing. We formulate strategies on how your company can match and surpass your competition by reverse engineering the top performers in your industry. A competitive analysis can open more possibilities for additional revenue.
A site audit is a service performed to determine the status of your website. An SEO consultant will assess the strengths and weaknesses of your website to see what can be improved and whether there are any major weaknesses that would affect your sites performance in the search results. The site audit provides the first clues to how to go about optimizing your website for specific key phrases.
Onsite optimization means making the appropriate changes to content and metadata to communicate to search engines what search queries in which your websites should appear. We provide exactly what’s needed-which varies from client to client. Changes include the addition of new fresh optimized content or could just be minor additions to existing content.
Additional services are performed offsite to reinforce the optimization of how your website. Backlinking is a large part of offsite SEO services but there are so many ways to get backlinks that they are considered separate services.
For instance, getting backlink on an authority website that publishes similar content to your company would entail two services. Content creation and then an outreach program are needed to get those backlinks. Writing high quality articles or piece of content is a service that requires having good writers at your disposal and is a large part of SEO. We create content offsite which just like our onsite work needs to be well written, shareable and well optimized.
Establishing a network of websites that link back to your website through related content is service that contributes to a websites ranking. In order to receive a guest post backlink articles need to be presented to as many sites as it takes to get it published. The network your website gets linked to needs to be through established and credible sites that have similar content and and will provide a stream of traffic consisting of visitors well matched to your website.
Submissions are a service that has become more of an art than a menial task. It’s imperative to be selective about the directories in which you submit your profile because of the risks associated with low quality. Choosing the wrong directory could lead to an adverse reaction in the rankings due to a reduction in the URL rating your website receives from a low quality or unrelated directory. The benefit of a submission service is finding the most relevant directories to your business, niche and locality in order to create a flow of traffic that has buyer intent.
Reviews have a direct impact on your company’s reputation and can affect the conversion of visitors to clients. Reputation management is a service that would need to be clarified from the beginning since it can be achieved to different levels. Reputation management can be built into your SEO service or added as an additional service if there are problems that need to be addressed.
Tracking and recording data is a service that provides a clearer picture on the performance of your website. Analytic software installed on your website will track progress in specific areas that guide a company to achieving more conversions. All traffic acquisition and behaviour is recorded and used to shape future efforts that will result in more sales for your business.
Our SEO services include many smaller individual services that have been combined to achieve ranking objectives and traffic generation. The results promote growth and produce additional revenue from the addition of new clients.