🇨🇦 Roofing contractor · Whitby, ON
0% → 80%
“Roof repair” map pack visibility in 32 days
Rank #1 in theGoogle Maps 3-pack.Book more jobs.
The best call-volume channel in home services. Homeowners searching “plumber near me” don’t scroll. They tap one of the top 3 map results and book. We put your business there, and keep you there.
- 5.0 from 16 Google reviews
- 3x avg. lift in map pack calls
- 60–90 days to first ranking wins
- 100% focused on home services
Your most powerful lead source.
You’ve probably tried it all: Yelp ads, Angi leads, HomeAdvisor, maybe a previous agency that promised the world and delivered a spreadsheet of impressions. Nothing drives ready-to-book homeowners like the Google Maps 3-pack.
When someone searches “emergency plumber” or “HVAC repair near me,” those three map listings capture the overwhelming majority of clicks and calls. Position #4 might as well be page 4. Homeowners never scroll.
Traditional SEO puts you below the map. LSAs put you above at a premium. The Maps Pack sits in the sweet spot: highly visible, highly trusted, and completely free per click. Done right, it can double your inbound call volume by itself.
Most agencies treat Local SEO as a citation-building afterthought. We built our entire business around this channel: a proven 4-pillar system that gets home service pros to the top of the map in the most competitive city markets in North America.
Why the map pack wins.
3xAvg. lift in map pack calls
68%Of local clicks go to the top 3
60–90dTypical first ranking wins
100%Focus on home services
★★★★★
Best decision we could have made. Amazing results. Service is top notch and Christian is always pleasant to deal with.
Our 4-pillar approach to Local SEO.
Every winning Local SEO campaign leans on the same four pillars. Miss any one of them and your map rankings stall. Our system makes sure nothing gets skipped.
P.01
GBP Optimization
Every category, service, attribute, photo and post, dialed for maximum visibility.
P.02
Reviews & Reputation
Automated review flywheel that outpaces every local competitor.
P.03
Local Content
City and neighbourhood pages that turn service areas into indexed real estate.
P.04
Local Links & Citations
The authority signals Google needs to trust you in your market.
Google Business Profile optimization.
Your GBP is the single most important asset in Local SEO, and 90% of contractors have it half-configured. We rebuild yours to Google’s playbook: correct primary and secondary categories, every applicable service enumerated, service-area geometry drawn tight, attributes checked, Q&A seeded, geotagged photos uploaded weekly, and posts published on schedule. Every one of these is a documented ranking factor.
Pillar 01 · What’s included
- Primary + secondary category optimization
- Every service listed with descriptions
- Service-area geometry configured per city
- Attributes, hours and appointments configured
- Weekly GBP posts with target keywords
- Geotagged before/after photos uploaded on schedule
- Q&A seeded and monitored for buyer objections
The review generation flywheel.
Reviews are the #1 trust signal for homeowners and one of the top ranking factors for the 3-pack. We install an automated system that requests a review from every completed job, via SMS and email, and coaches your team on how to nudge for keyword-rich, story-driven reviews. Then we respond to every one of them, positive and negative, in a way that builds credibility with future customers reading them.
Pillar 02 · What’s included
- Automated post-job review request sequences (SMS + email)
- Response templates for positive and negative reviews
- Competitor review velocity benchmarking
- Multi-platform distribution (Google, Yelp, BBB, Facebook)
- Keyword-coaching prompts to shape review content
- Monthly reputation reports tied to ranking movement
City & neighbourhood content that ranks.
One home page can’t rank you in every city you service. We build indexed, useful landing pages for every target city and neighbourhood, with real content, embedded maps, service-specific FAQs, local reviews, and internal links back to core service pages. Each page becomes a piece of ranking real estate that pulls in map and organic traffic from that specific area.
Pillar 03 · What’s included
- Unique city page per target service area
- Neighbourhood-level pages for competitive metros
- Service-specific FAQs tuned to local questions
- Embedded maps, service reviews and local trust signals
- Internal linking from city pages to service pages
- Schema markup for local business + service area
Local links, citations & authority.
Google needs proof you’re a real, trusted business in the area, not just an optimized profile. We build local citations (consistent NAP across the sources Google actually reads), earn links from chambers of commerce, industry associations, local news and community partnerships, and hunt down competitor backlinks worth replicating. This is what separates a plateau at #4 from a lock on #1.
Pillar 04 · What’s included
- Core citation cleanup and consistency across 50+ sources
- Industry-specific directory placements (HomeAdvisor, Angi, BBB, trade bodies)
- Local chamber, sponsorship and community mention building
- Competitor backlink gap analysis and replication
- Digital PR pitches to local news and community outlets
- Monthly link velocity reporting tied to rank change
See the map pack move, block by block.
We monitor your Maps Pack position across dozens of grid points in every service area. Each dot is a search from that spot; the number is where our client ranked. Green means top 3.
🇺🇸 Plumber · Everett, WA
49% → 63%
“Plumbing company” map pack visibility in 28 days
Heatmaps from Local Falcon grid scans, 2026. Client names and pins withheld. Individual results vary by market and competition.
Why home service pros trust us with their map pack.
We only work with home services.
This isn’t a bolt-on service. Local SEO for contractors is our specialty: plumbers, HVAC, electricians, roofers, cleaners. We know the algorithms, the seasonality and the buyer behaviour cold.
Grid-scan tracking, not vanity rankings.
We monitor your Maps Pack position across dozens of grid points in every service area, daily. You see where you rank block-by-block, not just city-wide.
Done-for-you execution.
We handle everything: GBP, citations, reviews, content, posts, links. You get monthly reports on calls, jobs and rankings. No homework list, no confusion.
Reported on jobs, not impressions.
Every report ties back to what you actually care about: call volume, form fills and booked revenue. If it doesn’t move the needle, it doesn’t go in the deck.
Common questions.
Still deciding? Ask us anything on a free 30-minute call.
How long until I see map pack results?
Most clients see meaningful ranking movement inside 60–90 days. Some competitive urban service areas take longer, but every campaign shows measurable improvement in the first quarter.
Do I need a Google Business Profile already?
Yes, but if it isn’t verified we handle verification (including video verification, which trips up most contractors). If you don’t have one, we set it up correctly the first time.
Can you rank me in multiple cities?
Absolutely. This is our specialty. We build service-area pages and a GBP strategy that gets you ranking across every city you service, not just the one your address is in.
How is this different from paying Google for LSAs?
LSAs are pay-per-lead ads. Local SEO earns you free, permanent visibility in the map pack. Most of our clients run both: LSAs for immediate leads, Local SEO for compounding long-term growth.
What does Local SEO cost?
Local SEO starts at $2,000 CAD a month in Canada and $1,500 USD in the US, then scales with market competition and number of service areas. We give you a firm scope after your discovery call. No surprises.
One system. Every channel.
Local SEO works the same in Virginia as in Ontario. Based in the GTA? See our Toronto SEO company page.
.01
Local Service Ads
Pay only for real leads with Google-guaranteed placements above the map.
Explore Local Service Ads.03
Website Design
A fast, conversion-focused site that turns rankings into calls.
Explore Website DesignSee what local SEO could do for your business.
Pick a time. We’ll audit where you stand today and show you exactly where the missed jobs are hiding.
- Local competitor & keyword gap analysis
- Google Business Profile + LSA audit
- A 90-day plan to book more jobs
Book my discovery call
No pressure, no obligation.
US & Canada · Video call or in person in Toronto