On-page optimization signals to search engines which keywords are the most important on your page. This SEO service insures search engines understand what your content is about in order for it to be found by customers and clients.
Each page published on your website should target different keywords. One aspect of on-page optimization is including keywords in the places that summarize your content. Incorporating the correct meta tags send the right signals to search engines but meta tags alone aren’t enough to completely optimize your page.
Semantic search has created the possibility of ranking for keywords without actually having the keyword anywhere on your page. Search engines will read your content, extract the meaning and determine whether your site is a good match for the search query. This ability illustrates the importance of the quality of content and its ability to satisfy search intent.
Effective keyword research will identify search terms that represent important connections that need to be made on your page in order to optimize your keyword topic. We make sure your content contains adequate coverage of the keyword related topics and subtopics that will add substance to your content creating the ability to satisfy search intent.
Structured data mark up is added to your page in order to direct search engines accordingly and break down any communication barriers that may exist in defining your company and the functions it performs. JSON-LD is the preferred language Google suggests using in order to include specifics about your page.
We incorporate company details using microdata to make information on the pages of your website easier to access and therefore faster for search engines to assess.
Although the optimization of your pages is not the only ranking factor, they signal to search engines the exact keywords in which you want your page to rank. As your page builds links and grows in authority it will surface to the top of the results for the keywords you’ve chosen and drive targeted traffic to your website.