An SEO consultant can help provide you with the direction your company needs in order to start generating new leads from your website. The practice as been around long enough for people to get a general idea of what goes into successful rankings and having the right idea of what makes a healthy website rank competitively is a great idea when hiring an SEO consultant Toronto based freelancer.
Research can be extensive depending on the niche but in all situations it’s required to discover the best solutions for generating traffic. Identifying the most common ways a phrase is typed into Google and every variation of the phrase can be accomplished through lateral thinking and the experience of our SEO consultant. Our company generates reports that list related search terms to a clients business. We run a variety of reports to cover all the angles of how a prospective customer might type a search term that is directly and indirectly related to your business.
The selection of the keywords we recommend will depend on multiple indicators that serve as a guide for picking the right keywords for your company. The monthly volume, cost per click, keyword difficulty and the relevance of the actual phrase as it pertains to reflecting the intention of that person purchasing your product or service. We combine all of these factors to come to an idea of how to prioritize the list of phrases we target.
The optimization of a website may include changes to content as well as any metadata that exists on the website. We shape content to reflect the service or product we’re highlighting and prioritize the websites optimization in order of the most important keywords we’re trying to rank.
Our work is not only done onsite since it is necessary to have relevant referrals and links as supporting evidence of the our onsite keyword optimization. We develop relationships with high authority websites and create a network of niche related sites linking to and from supporting content. By creating these authority networks we enhance the perceived value of our clients website according to specific criteria in search engines use to assess websites and assign rank.
For our local clients we actively develop a local presence through directories and review sites that are unique to the city or area they reside. By making your company name, logo and website appear in local websites we encourage confidence through familiarity to gain the trust of potentially new clients.
Our SEO consultant specializes in developing local businesses by increasing the traffic their website receives. Invest in your business to improve the growth of your company by generating more leads from your website.