Search engine optimization (or SEO) is the process that improves the search visibility of your website in the organic search results. SEO Toronto is an inbound digital marketing strategy that involves optimizing your pages to appear for target keywords and search phrases that are valuable to your business.
The most traffic your site will receive is from being on the first page of Google for the most commonly used keywords to search for businesses like yours. In fact, 95% of the total search volume will click on a first-page search engine listing.
Traffic generation is more involved than having. a good web design. Your page has to be the best result for that search term. Digital Ducats Inc. is one of the best SEO companies that use a variety of keyword and content-based strategies to make your website the best result in a keyword search.
Invest in the best SEO consulting services for driving more prospective clients to your website.
Why every company needs Toronto SEO services
No matter what point you’re at in your website’s development, there is always room to improve the quality and quantity of visitors your sites. SEO Toronto provides the means to connect with more people, generate more leads and increase the revenue your business makes.
SEO is one of the best marketing strategies for ROI
The majority of people are using phones, tablets, laptops and desktops to find and research products and services they need. What could be better than investing in a digital marketing strategy that places your business in front of people who are actually ready to make a purchase?
Search engine optimization in Toronto has become extremely competitive because of the opportunity that exists for businesses of all sizes. If you’re in a fairly competitive niche, you can bet that at least half of the top-ranked companies are working with SEO companies in Toronto as part of their digital marketing strategy and web design.
Our strategists are constantly monitoring progress and testing for changes in the search algorithm. You get the best results from your online marketing strategy based on the most current developments in organic search.
Invest in a high quality that produces revenue
How much would you pay an employee to sit in your office and bring you more sales? If you’re paying any employee a salary-even at the lowest wages you’re looking at paying at least 40-50k a year.
Most quality search engine optimization services start at $1000/month making it a yearly service fee of 12k/year. If you knew your company would improve sales by 50%, 100% or 200% you wouldn’t bat an eye at investing in a service that improves your yearly revenue on a permanent basis.
Search engine optimization improves the quality of your web design to create a revenue-generating asset. We create a custom SEO strategy designed with your companies goals in mind. Every SEO campaign creates a stronger search presence for keyword related searches that create awareness and educate your audience about your business.
Our digital marketing strategies make your website visible to those who are looking for businesses like yours.
SEO Case Study: 200% increase in website traffic in 4 months
Put years of experience in your corner and a company with a proven track record to get results in your digital marketing. Read about our most recent SEO case study where our client experienced a 200% increase in website traffic.
We specialize in traffic generation, making us the perfect choice for every business that is ready to invest in the growth of their company.
Rank your site to the top of Google
With over 10+ years of internet marketing experience, Digital Ducats uses proven tactics and strategies to outrank your competition and get your site the most search visibility from Google.
Without a first-page ranking, you are missing out on 95% of the traffic that searches for any given keyword. In addition, there are a number of features that exist on the first page that your company can appear in which add to your monthly volume of traffic.
Web design alone will not optimize your site to appear in featured snippets, videos, People Also Ask boxes and most importantly, Google’s local pack. High-quality search engine optimization is the only solution for driving additional traffic from these SERP features.
Local SEO In Toronto
Capitalize on the best local SEO services that target local traffic searching for your products and services. 46% of the total search volume on Google are users looking for local information. Local SEO optimizes your website to appear in a specific city or location so you don’t miss out on high-conversion opportunities.
Local traffic tends to convert at a higher rate so if you’re being found in every city you service you are getting the best type of traffic for your business. Our local SEO services optimize your site to be found in the local finder, as well as localized organic search results.
An affordable SEO service that works
Good things take time. Whether you’re working on your web design or have a site that’s been around for years, we can help you generate more business.
Digital Ducats Inc. the perfect match for a company that wants to grow and produce new clients from its website on a regular basis.
We break down any barriers of communication that may exist between your site and search engines.
Contact us to make your site appear at the top of Google for the most important keywords to your business.
How does the process work?
Every SEO strategy starts with exhaustive keyword research to identify the most profitable search terms that are appropriate for your business.
Our process starts by analyzing what keywords your websites currently ranks for as well as the keywords your competition is ranking for in order to identify content gaps and keyword opportunities.
Rank for terms specific to your business
The terms that are most relevant are those that best describe your business and are most popularly used by those searching to find businesses like yours. We base our keyword strategy on the phrases that will attract the most visitors who are ready to make a purchase. We also target terms used to build awareness and educate your visitors about your products and services.
Long-tail keyword targeting
Your keywords are not just limited to one target phrase. In order to create more awareness and lead visitors through the buyer journey, we publish content that targets long-tail keywords.
Long-tail keywords are typically informational terms that are commonly searched using “who, what, where, when and how” phrases. In order to continue to grow the base audience of your niche we continually publish content that explains solutions to common problems, your potential clients are most likely experiencing.
The competition for every target keyword is assessed thoroughly. We reverse engineer each top ranking to determine how we will outperform the top ranking websites. By researching what keywords your competition is also ranking for, we uncover additional sources of traffic.
When a website ranks number one for a specific keyword, it tends to rank for dozens of other alternative phrases. We enhance the optimization of your page to include those phrases and maximize the traffic your pages generate.
Every top keyword ranking is supported by content in order for the page to rank for that term. Once we have a solid keyword strategy in place, we map the content needed to rank for those keywords. Your content marketing campaign is scheduled for both on and off-site.
On-site content audit
A content audit will reveal what content currently exists on your site that may be used to target specific phrases. In this case, we can assign a target keyword to this content and optimize the page to appear in the search results.
In the event that there is no content on-site that can appropriately target one of the keywords in your strategy, we have professional copy-writers that produce top-notch SEO content.
Your company, before publishing, can approve all drafts if this is your wish. We write all content tailored to represent your brand and to reflect the same tone throughout the pages on your website.
We publish blog content as part of a content marketing strategy to target long-tail keywords and build an informational resource on your site. Your content schedule is based on your keyword strategy and will complement the pages that target your primary keywords.
Every post is optimized and published for a specific purpose. We interlink your posts to guide visitors to more related content and ultimately to pages that are intended to convert visitors to clients.
In most cases, part of your search engine optimization strategy will include an element of content marketing to build brand awareness as well as to build the authority of your website. The content we use is written professionally to reflect your brand and demonstrate expertise in your field.
The pages on your site are optimized to target a specific keyword topic. We optimize the content of your page to reflect the exact intention of what a user is searching for when they type in your keyword. Optimization services break down all barriers of communication through the use of the correct meta tags, structured data markup and performance-enhancing features.
Meta tag optimization
Meta tags are one of the most common errors we fix when optimizing clients’ websites. Without the proper placement of your keywords, your page may be targeting the wrong phrase or keyword alternative. It’s one of the first phases of optimization we ensure on your site.
Structured data markup
Search engines use Schema.org as the common language between the major search engine companies. This language is used to create more clarity in identifying entities and should be incorporated into your web design.
Schema was created as a joint effort between Google, Yahoo!, Yandex and Bing, which means it is universally understood. Structured data is the language used to implement Schema, which we use at every opportunity available. The correct use of structured data results in rich snippets which can give your pages a competitive edge over your competition.
Performance enhancing features
Other forms of optimizing your pages include adjustments to make your pages more user-friendly. User experience is a factor that’s tied into ranking and is quickly becoming a larger ranking signal as search engines become better at assessing user engagement.
We look at enhancing the quality of your pages by improving page speed, managing redirections and eliminating any technical errors that would affect your search visibility.
Off-page optimization & link building
It’s not just the on-page optimization of your website that plays a role in your search visibility, but your off-page optimization as well. In order to prove to search engines that your website is the best solution to a search query, you need the help of external websites.
One of the final stages of improving the ranking of a web page is to build links to the page. Backlinks are the equivalent of votes of credibility. With enough votes from credible websites, your site outranks the competition.
Our link building strategies are considered whitehat, which means they are in accordance with Google’s best practice guidelines. The links we build will never get your website penalized. Every link is vetted for quality and relevance to the content on your page.
We employ a series of search engine optimization strategies that are proven to get results and move your website up in the ranks. This means you’ll never lose ranking from a Google update or ever have to worry about penalty removal.
Backlinks provide a way to build more entry points to your website. We only build links from websites that have an established flow of traffic. This gives each link the capability of sending visitors to your site who will be interested in your business.
Experience high-quality, long-term results from Toronto SEO
Get real results by developing a website that sends you new clients on a regular basis. The improvements we make to your website are designed for the long run. There aren’t any shortcuts or magic bullet solutions to creating a site that ranks at the top of the search engines. Our strategies are built to last and proven to drive more relevant traffic to your site.
Contact us for a consultation on your websites search engine optimization or to learn more about how we can help your company.
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What are the effects of SEO?
Search engine optimization results in improved streams of traffic. That includes increasing the volume of traffic from specific keywords as well as adding new keywords your site appears for in keyword searches.
During the process, content is published to rank for specific keywords. Your site grows in authority by gaining the ability to provide relevant information about your keyword topic. This leads to brand recognition and trust. The end result is more leads, new clients and increased revenue.
There are hundreds of factors that go into developing a competitive website. An SEO specialist will systematically address as many of the areas necessary to improve your site ranking which leads to a larger percentage of the available traffic landing on your website.
More traffic leads to more revenue.
Adapt to changes in the state of search
Google updates its algorithm two times a day. There are major algorithm updates a few times per year. The search environment is always changing and with the help of a professional, your business adapts with those changes.
High ROI investment
search engine optimization is a powerful inbound marketing strategy because it puts you in front of people that are already looking for your business. Your investment, unlike paid advertisements, continues to give back for a long time to come. In fact longer you continue with search engine optimization, the better your return becomes.
Reach more people
Search engine optimization is a long term content-based strategy that targets keywords based on the demand for information about your business. As your keyword/content strategy expands, so does your reach for attracting visitors. You can plan the growth of your business by plotting a course with the keywords your site targets.
When you have an extensive library of articles that cover a wide range of topics, your site appears in a number of keyword related searches. Users who see your company while performing research before a purchase, become aware of your brand. People tend to trust brands they recognize which improves the likelihood of them making a purchase from you.
Why choose Digital Ducats Inc.?
Digital Ducats Inc. is an established and one of the most trusted SEO companies in Toronto. Our internet marketing services are 100% transparent and our team is dedicated to increasing the revenue your company makes on a regular basis. Your success is a reflection of ours.
Each of our clients has one point of contact. You are always talking to the same person about the status of your company. We are committed to 100% client satisfaction.
Our services are all ethical, white hat practices that are 100% risk free from any Google penalties.
Our team stays up to date on the changes that are happening with your site. Weekly web analysis routines ensure you’re getting exactly what you need at the right time.
We are detailed in what we do and offer open lines of communication. We believe that you should fully understand what is being done to your site and what to expect.
The results all of our clients experience is a growth in the quality of traffic received and an increase in the number of new clients acquired regularly.
If you’re ready to make your company grow, schedule a consultation about the search engine optimization of your website and learn how we can help your business.
Frequently Asked Questions
SEO helps search engines connect users to relevant web pages by optimizing those pages to appear in keyword-related searches. SEO (Search engine optimization) is the process of increasing the quality and quantity of organic traffic to a website. The process us. an umbrella terms for a variety tactics to improve the visibility of a web page to search engine users.
Search engine optimization increases the volume of website visitors over a period of time as a result of enhanced keyword and performance optimization, on and off-site SEO, SEO optimized content creation and the acquisition of relevant backlinks.
Both eCommerce websites and local businesses can expect a notable change in the volume of traffic to your site and therefore an increase in the number of leads and revenue your site generates.
An SEO consultant will give you a brief analysis of your site. SEO specialists will assess your current optimization, your goals and what it will take to achieve them.
Consultations are free and are extremely valuable because a good consultation will provide insight into the performance of your website.
The best SEO companies will legitimately look into how they can make your website rank higher and drive more traffic. Choose a consultant that has your best interest in mind with a digital marketing strategy that makes sense for your industry.
There’s no universal answer to this question as every website is at a different stage of development and requires different solutions to move it up in rank. The standard time to receive the full benefits from SEO is six to nine months. Some websites are in a position to benefit in less time.
SEO campaigns are created with a specific objective and are executed until completion.
SEO techniques include strategies based on keyword research, content mapping and creation, on-page optimization and link building.
Keyword research is not just simply picking words to rank for, but also involves determining how to publish or update content to outperform the competing pages.
Once the keyword and content strategies are established, SEO content is updated, published and optimized.
To accelerate the traffic driven a web page generates, a linking building strategy is implemented to create more authority and improve ranking.
Link building also provides more entry points for visitors to find your site. Today’s standards of link building require links from highly relevant sites.
Link building is a major reason why you should avoid cheap search engine optimization services. Often these services will link your site from low-quality sites that will do more harm than good. The best SEO companies will vet every link and execute outreach campaigns to get the best options for your company.
If people are looking online for what your company offers, you will benefit from SEO. Search engine optimization is one of the best marketing strategies you can implement for your business for finding new clients and offers one of the highest returns on your investment.
Every month of SEO in Toronto locks in more value to your site by improving its ranking ability.
Natural and organic content development and backlink acquisition expand the reach your website has for driving relevant traffic.
The backlinks acquired from relevant websites enhances your credibility. The more sites that link to yours increases your authority.
The combination of these aspects are the two largest factors of ranking highly in the search results. This, in conjunction with experienced optimization tactics, creates top rankings.
The secret to making a site rank highly is implementing a solid strategy that develops your site in targeted areas that will make you more money.