An SEO site audit is one of the first steps in determining the performance of your website. We crawl your site just as a search engine would uncover any errors that may be affecting your ranking.
In order for a page to appear in the search results, it needs to be accessible for search engines to crawl and index before they can list it in its directory. An SEO audit will report any crawling or indexing issues that are or could be causing a depressed ranking. Common indexing problems will often involve the accessibility of your sitemap, noindex commands, and errors with your robots.txt files.
Learn more about common indexing problems
An audit will identify the meta tags that are missing from your pages as well as whether there are duplicate tags between pages. The report lists any duplicate pages that could be the cause of an algorithmic penalty.
Within the report, you will find a list of broken links and redirects. Broken links contribute to poor user experience and should be corrected immediately. The number of redirects on your site should be kept to a minimum to avoid slower site speed and can be done by eliminating redirect chains.
An SEO audit will provide an overview of how your website is optimized for performance. Page speed and mobile-friendliness both contribute to how your site is viewed by Google. Any glaring deficiencies in either category will push your ranking down and should be addressed accordingly.
If your pages are not being crawled or indexed you have zero chances of ranking because those pages will not be in Google’s directory. Uncovering any major indexing or accessibility issues can completely change the volume of traffic and level of productivity your site is producing.
Keep in mind that there are over 200 known ranking factors that Google uses to determine the ranking order of the websites it lists in its directory. Eliminating the errors that are generated contributes to more positive ranking signals and a more efficient website.