Digital Ducats Inc.

Improved technical performance

At the core of SEO is the ability for search engines to crawl your pages and index them accordingly. A technical audit uncovers any indexing issues that may be affecting how your pages are being crawled. Technical errors such as missing pages, orphaned pages, improper redirections and site-wide errors can restrict how high your website ranks in the search engines.

You could be doing all the right things in your content strategy and still not be seeing the results that push your site to the top.

Issues with page speed and mobile usability have a direct impact on your user experience. Digital Ducats improves the performance of your website to create a fast load time and increase the number of visitors that remain on your website.

Defining your keyword strategy

Your overall keyword strategy is based on developing your website to rank for the search terms that drive visitors with buyer intent. Our team researches every possible keyword combination that is being used to find businesses like yours. We determine the most profitable terms suited to your website in order to get you the most traffic and increase revenue.

Our initial analysis will identify the keywords your site currently ranks for which indicates traffic opportunities that can be converted to short-term wins. We incorporate both short term and long term goals to provide maximum search visibility for relevant terms to your business.

Keyword mapping

A full content audit is required to map out how your website will rank for your target search terms. Content is then assigned to the keywords we’ve selected as part of your SEO campaign. If no content exists for key phrases we outline the requirements to professional copywriters and it's scheduled for publication.

A competitive analysis is performed to identify the type of content is working to rank on the first page of Google. In order to outrank your competitors, we reverse engineer top rankings to meet and exceed the standards for publishing a top-notch content.

Content scheduling

There are hundreds, if not thousands of keywords that your website can add to its strategy for increasing traffic. We schedule SEO content to be published on a regular basis in order to ensure your website continues to expand the reach it has in attracting visitors.

Every piece of content is written professionally to ensure the tone of your brand is consistent and a minimum level of professionalism is maintained.

Optimize for performance

The content on your website should reflect your keyword strategy. We optimize existing content on your site to perform for target search terms. We enhance the optimization of your pages in order to clearly communicate the keywords you want your site to appear for in the search results.

We optimize your pages to reach the full traffic potential by utilizing optimization tactics that result in featured positions on Google’s SERP (search engine result page). By implementing the latest SEO techniques we maximize the sources of traffic each page can draw from the search engines. Most common are appearance in featured snippets, People also ask box and other forms of rich results to increase click-through rates.

Backlink Analysis

The backlink profile of your website is an indication of the credibility and authority your website has in your niche. We scour your profile for links that are both helping and hurting your site in order to establish an appropriate link building strategy.

Link building

The links that point to your site can make the difference in outranking your competition. As you accumulate more quality backlinks your ranking ability strengthens and your site can rank for more search terms.

Our link building efforts are 100% white hat practices that follow Google’s best practices and guidelines. You will never be at risk of a Google penalty as all of our campaigns are based on 100% outreach to credible websites that are relevant to your niche.

Reviews, citations and mentions

As part of your campaign, we teach our clients the best system for acquiring reviews and how to implement an effective review management strategy. We look for quality mentions by influencers and news sites that result in high-quality backlinks and a stronger local presence.

We build both structured and unstructured citations of your company to expand your digital footprint and increase the number of entry points visitors can use to find your website.

An analysis of the traffic your site currently receives shapes how we determine your online marketing strategy. We enhance the strengths to increase goal conversions and develop the weaknesses to create more opportunities.

Monitor your progress

In order to adapt and grow it’s necessary to measure your success and keep a close eye on the results of your marketing campaign. Digital Ducats monitors and reports the progress of your website on a monthly basis.

We install tracking software on your site to collect data on user behaviour. We keep you up to date with how your website is performing and the changes that can be made to improve conversions and website performance.

As a client, you have access to all information regarding your backlink status, indexation, technical errors, page speed performance, traffic monitoring and ranking reports.

All in all, we provide you with a complete package for achieving the most success for accelerating the growth of your business through our custom SEO services.