Of all the ways to increase traffic to your website, it’s not often that you think of the source of new visitors as being from the traffic you’re already receiving. There’s a hidden trove of visitors you can unlock by using several tactics to reduce your bounce rate. What is a bounce rate? The bounce […]
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How Does The Google E.A.T. Algorithm Impact SEO?
Search engines display web pages based on multiple ranking factors and specific set criteria defined within its algorithm which changes with every query. The underlying criteria for assessing quality is based on the Search Quality Evaluator Guidelines that was published in 2013. The guide defines the principles behind the Google E.A.T. algorithm which continues to […]
Video Content Marketing Trends In 2021
The age of video marketing is upon us and in full swing. We’ve already witnessed the rise of video, which can be seen in YouTube’s rapid growth over the last few years. There are dozens of ways to use video as part of your marketing strategy for 2021 and finding the angle will definitely contribute […]