Driving traffic to your site relies heavily on the effectiveness of your content. In order for people to click on your pages in a search result, they have to rank high enough to be seen by users. Learn how to write SEO optimized blog posts to increase the traffic your site generates. What is SEO […]
Content strategy
Pillar Page Best Practices For Structuring Content
Publishing content regularly can result in your blog resembling a scattered array of articles that don’t work together as themed content. One advantage you can create as a publisher is defining themes within your content by organizing them in topic clusters. As a precursor to creating an effective topic cluster, use the pillar page best […]
SEO Content Writing: How Does It Work?
SEO content writing is a term that refers to producing optimized content that appears for target keywords. The process incorporates keyword research, SERP analysis, competitive analysis, content creation, and optimization. Publishing search-engine-optimized content gives your posts a better chance of being found in the search results. Incorporate the following steps to create articles that rise […]
Social Media Analytics For Small Businesses
Today, social media has evolved into a powerful tool to help you reach your target audience and grow your small business. For this reason, if you want to take this seriously, you need to make decisions based on the data that social media analytics provides small businesses rather than a gut feeling. Fortunately, most social […]
Marketing Funnels: Get More From Your Website Traffic
Marketing funnels are a solution to get the most from the volume of traffic that lands on your website. Search engine optimization drives traffic that attracts visitors at various stages in the buyer cycle. Many visitors may not be ready to purchase immediately and therefore require more information and nurturing to convert them into clients. […]