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You are here: Home / Archives for content strategy

content strategy

Christian / December 5, 2019

How Important Is Guest Blogging For 2020?

Guest blogging is a popular form of link building that is considered safe and effective for branding, improving authority and building the strength of your backlink profile. By definition, a guest post is an article published by an author representing another website or entity. Guest posts can be hosted by any website willing to publish articles from a third-party source. 8 benefits of guest …

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Christian / October 31, 2019

Pillar Page Best Practices For Structuring Content

Pillar pages are the central pages of a website that represent a topic idea in which related content is built around. This model is implemented to organize the structure of the content that is published on a website. Many have made the mistake of publishing content randomly on their site with no purpose to how the overall site structure is being affected. The results are a scattered array of …

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Christian / October 15, 2019

Drive Traffic With Content That Solves Problems

Search engine optimization will drive traffic and change the way your website performs. Increase your digital footprint and spread awareness of your company in local and professional circles. By optimizing your site you immediately begin to signal to search engines what type of searches you want your site to be displayed. Through specialization and a deeper focus on specific topics, you can …

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