Email Marketing Strategies To Increase Engagement
You may be wondering why email marketing has made it this far in the digital marketing spectrum. This strategy is undoubtedly one of the oldest online marketing tactics and you would think eventually, people get tired of it and it would just not work as well. Wrong! Email marketing is just the opposite. With an average of 3800% ROI and one of the best conversion rates in the business, email...
Data-Driven Marketing: Invest In Effective Solutions
If you travel back in time to the turn of the century, you would find that in the year 2000 marketing was a very different animal. Most marketing was dominated by radio, television and ad placement in magazines and billboards. Fast-forward 20 years and the bulk of the spray and pray tactics are now obsolete since data-driven marketing has proven to be the best way to increase leads and...
9 Ways To Reduce Your Bounce Rate & Improve Traffic Quality
Of all the ways to increase traffic to your website, it’s not often that you think of the source of new visitors as being from the traffic you’re already receiving. There’s a hidden trove of visitors you can unlock by using several tactics to reduce your bounce rate. What is a bounce rate? The bounce rate on your site is the total percentage of visitors that land on your site and leave...
How Does The Google E.A.T. Algorithm Impact SEO?
Search engines display web pages based on multiple ranking factors and specific set criteria defined within its algorithm which changes with every query. The underlying criteria for assessing quality is based on the Search Quality Evaluator Guidelines that was published in 2013. The guide defines the principles behind the Google E.A.T. algorithm which continues to play a more integral part in...
Video Content Marketing Trends In 2021
The age of video marketing is upon us and in full swing. We’ve already witnessed the rise of video, which can be seen in YouTube’s rapid growth over the last few years. There are dozens of ways to use video as part of your marketing strategy for 2021 and finding the angle will definitely contribute to additional traffic, conversions and a larger bottom line. Read about the video content...
14 SEO Myths To Eliminate For 2021
When you look at the bigger picture, the internet is still in its infancy. We’ve seen many drastic changes since Google emerged as the dominant search engine and they continue to make changes to its algorithm daily. Every so often algorithm changes can shake up the entire SEO industry. Constant turnover in what works and what doesn’t can give birth to SEO myths and cause them to circulate....
7 Effective B2B Content Marketing Strategies In 2021
The world as we know it has changed drastically in the last year. There’s been a rise in demand for online services and products in many categories, while a waning demand in others has put more pressure on companies to perform. So where are we at when it comes to providing the most effective B2B content marketing strategies for our clients? Here are a few strategies you can be sure to see a...
Organic SEO Vs. PPC: Which Is Better?
It’s impossible to claim whether one form of traffic generation is better than the other. Like so many things in SEO, the truth is, it depends. To debate over organic SEO vs PPC and which is better, you’re going to need to consider a few important factors that go into making the decision on which avenue to pursue. What is organic traffic generation? The organic search results are the...
7 Tactics To Improve Your Pay Per Click Marketing Strategy
If you’ve been paying attention to the profit Google has been turning over the years, you may have noticed a trend: They keep making more money. A large portion of the total revenue Google earns is from paid ads. Why not follow suit and make more money by incorporating better tactics to improve your pay per click marketing strategy? Even though they can be much more expensive than organic...
