What’s The Difference Between SEO and PPC?
The difference between SEO and PPC is that search engine optimization is used to improve your position in the organic search results to receive unlimited free traffic, whereas PPC is paying Google for a designated spot on the first page and you pay for every click made to...
What Are Featured Snippets & How Do You Get Them?
Oct 23, 2023 @ 7:27 am
Featured snippets are Google’s way of delivering what it perceives to be the most accurate response to a search query. Most would consider the featured snippet an improvement in user experience because it directly answers a search query with...
Scholarship Link Building Strategy
Scholarship link building is a widely practiced link strategy to acquire .edu links from schools and universities by offering an outside scholarship to students.
The strategy became extremely popular because of the success that websites were experiencing ranking for...
10 Alternative Traffic Sources To Google
Oct 23, 2023 @ 7:27 am
Imagine you fell from Google’s good graces. What then? Would your website be doomed to a life of mediocrity or are there alternative traffic sources you could use to bridge the gap?
Luckily for all of us, Google isn’t the only source of traffic for...
Key Performance Indicators & Data Analysis
The key performance indicators found in the reports from your SEO consultant should be assessed for how visitors are responding to your site.
The information your site generates can be used to determine whether you’re on track in achieving specific campaign goals as well...
