14 SEO Myths To Eliminate For 2021
When you look at the bigger picture, the internet is still in its infancy. We’ve seen many drastic changes since Google emerged as the dominant search engine and they continue to make changes to its algorithm daily. Every so often algorithm changes can shake up the entire SEO industry. Constant turnover in what works and what doesn’t can give birth to SEO myths and cause them to circulate....
7 Effective B2B Content Marketing Strategies In 2021
The world as we know it has changed drastically in the last year. There’s been a rise in demand for online services and products in many categories, while a waning demand in others has put more pressure on companies to perform. So where are we at when it comes to providing the most effective B2B content marketing strategies for our clients? Here are a few strategies you can be sure to see a...
Organic SEO Vs. PPC: Which Is Better?
It’s impossible to claim whether one form of traffic generation is better than the other. Like so many things in SEO, the truth is, it depends. To debate over organic SEO vs PPC and which is better, you’re going to need to consider a few important factors that go into making the decision on which avenue to pursue. What is organic traffic generation? The organic search results are the...
7 Tactics To Improve Your Pay Per Click Marketing Strategy
If you’ve been paying attention to the profit Google has been turning over the years, you may have noticed a trend: They keep making more money. A large portion of the total revenue Google earns is from paid ads. Why not follow suit and make more money by incorporating better tactics to improve your pay per click marketing strategy? Even though they can be much more expensive than organic...
6 Tips To Increase Conversion Rates On Your Website
It’s one thing to get visitors to your site but what’s the point of driving traffic if the visitors don’t end up buying a product or subscribing to your mailing list? The goal of driving high volumes of traffic to your website is to increase the revenue your website generates. This article will give you a few tips on how to increase conversion rates, which leads to new clients,...
How To Create A Marketing Funnel For An Ecommerce Website
There are always exceptions to the rule but for the most part, it takes more than one visit to a website before a visitor makes a purchase. Learn how to create a marketing funnel for an e-commerce website to drive more targeted traffic and convert more visitors into repeat customers. The sales cycle that your typical customer experiences from start to finish can be categorized into four...
SEO in 2021: Changes Are Coming…
Although many of the main ranking factors will remain important, the industry forecast suggests we should expect a few important changes to SEO in 2021. There’s not a lot that you haven’t heard before, but change takes time and in 2021 there are a few changes that will officially have landed and will change the way we optimize websites. This article will give you insight into what...
How To Find the True Search Intent Of A Keyword
SEOs talk a lot about search intent as a major factor for achieving search visibility. The significance of search intent is that search engines want users to be able to find what they’re looking for with the least amount of effort. If you know what a user is looking for, you can publish the content that can be displayed as the best result to a search query. This article outlines how to find...
Domain Authority & What It Means For Your Website
You may have heard the phrase domain authority being passed around quite a bit and it’s probably for good reason. Many SEOs use the term to describe the likeliness of a website to rank since it refers to the aggregate link equity a domain possesses. The truth is that domain authority or DA is a term and value that has been formulated and branded by Moz. Other companies have their own...
