When you invest in SEO services for your business, you’re creating a stronger foothold in your niche to drive targeted traffic and generate more leads. SEO is the top inbound marketing priority for 61% of companies. Your company becomes a familiar sight in the search results for people searching for terms that are related to your business. This promotes recognition in your industry and will naturally drive more traffic to your website.
Identify user intent
It should be noted that although keywords play an integral part in the optimization of your site, the way they are used has changed entirely since semantic search was introduced.
Search engines are now extremely adept at ascertaining the meaning of content on a website and determining whether it will satisfy the user intent behind a search query. This fact alone has forced websites to provide the information a user is looking for as an ideal outcome from their search.
Adequate keyword research will not only identify what people are typing to find what you offer but what is directly related to what they are looking for. This point takes us back to finding the true search intent behind keywords.
We know that someone who types the phrase “bathroom renovation” will also be interested in countertops, cupboards, sinks and bathtubs. Therefore it would make sense to include those subtopics in the content for the page on bathroom renovations, but also to link out to separate pages that take each of those subtopics and explain them in more detail.
Create keyword clusters
Keyword research is not only choosing the keywords with the highest volume, and lowest competition, but also finding the related keywords to paint a more detailed picture on the entire keyword topic. This is known as a keyword cluster, which lays the foundation for the content that needs to be created on-site.
This type of structure is highly effective for better traction in the search results because it demonstrates a more in-depth knowledge of a particular topic. Each subtopic from your main keyword presents more opportunities to pursue more focused keywords that are directly related to your main keyword.
The traffic from each spin-off article from the main page will attract customers from different aspects of your service. This traffic shares similar search intent, which ultimately generates more leads and new clients from higher volumes of traffic.
Articles that are published with this type of focus will continue to build on the presence and reach of your company. Keep in mind that just publishing an article isn’t enough to automatically generate traffic. It needs to rank in order to start driving traffic to the site.
Optimize on-page
Search engines assess how deep a site goes into a topic but will also look for specific signals that indicate what keywords in which the page is optimized. Your page should be hyper-focused on a particular subject within a keyword topic and optimized to reflect a specific search term.
On-page optimization is crucial for influencing your page to appear for specific queries. The placement of your keyword emphasizes the focus of your content and promotes positive ranking signals for your keyword or phrase.
Increase ranking ability
Building links to a page increases the authority and pushes the page up towards the first page of results. Link building is a mandatory strategy for most competitive keywords with commercial value.
Due to historical manipulation of link building tactics, the practice can be quite treacherous if performed improperly. Outdated strategies and black hat tactics can cause your website to tank in the rankings, or even worse be removed from Google’s’ index.
One of the preferred methods of link building for businesses is guest posting. This method gives companies the opportunity to brand their business while building links.
An article is published on behalf of your company on high-traffic blog sites within your niche. This allows your company to reach a larger audience with an article that demonstrates knowledge and expertise within the industry.
The larger sites are more difficult to get published, but when accepted can land you some very powerful links as well as targeted referral traffic. As more content is published on your behalf your website grows more powerful in authority and you add to the streams of traffic being driven from an improved ranking position and from each referring blog site.
Generate more leads
It’s possible to have quick results from an SEO campaign, but the best results are seen in the long run with the accumulation of higher volumes of traffic regularly driven to your website. An SEO consultant develops your website to generate more leads, attract more clients and increase revenue.
