60+ SEO Statistics For Your Marketing Strategy In 2020

• Organic search statistics
• Mobile search statistics
• Pay-per-click statistics
• YouTube SEO statistics
• Voice search statistics
• Social media statistics

The best marketing strategies will take into account the current trends and statistics that have become key indicators for what is currently producing results. The following is a list of 60 SEO statistics indicating some of the most important trends and facts to assist in creating an effective marketing strategy in 2020.

Organic Search Statistics

1. Google generates 5.8 billion searches a day (Market.us)
2. Google handles 1.9 trillion searches per year (Intenet Live Stats, 2019)
3. Less than half of the total searches made on Google results in a click (Sparktoro, 2019)
4. 16-20% of the searches performed on a daily basis have never been searched before on Google (Search Engine Land)
5. The typical user types in a search phrase of 3 words or more (Hubspot)
6. As of December 2019, 94% of all searches are made on Google product

   

   (Sparktoro)
7. There are over 200 ranking factors that are accounted for in Google’s search algorithm (Backlinko)
8. Top three ranking signals are content (satisfying search intent), backlinks and Rankbrain (Search Engine Land, 2018)
9. Only 9.12% of web pages receive traffic and the other 90.88% get zero visitors because they have no backlinks (Ahrefs, 2018)
10. Increase traffic 106% by updating and republishing blog posts with new content and images (Hubspot)
11. HTTPS pages (ranking factor since 2014) account for approximately 90% of browsing time on Chrome (HostingTribunal.com)
12. 38% of people will leave a site if the user experience is unenjoyable and the format and content is unattractive (Search Engine Journal, 2019)
13. Page speed is an official ranking factor as of July 2019 on mobile devices and has been a factor for desktop since 2010 (https://webmasters.googleblog.com/)
14. On-page optimization has a huge effect on your ability to rank (Moz)
15. The first five results on the first page of Google accounts for 67% of the clicks from the total search traffic of a keyword. (Zero Limit Web)
16. 70-80% of all searches are long-tail key phrases (search engine land, 2018)

17. 

    In a study of 1.9 Billion keywords in Ahrefs database, it was discovered that 92.42% of keywords receive less than 10 searches/month (Ahrefs)
18. Keyword/topic clusters are your most powerful SEO weapon (SearchEngineJournal)
19. 61% of businesses have declared SEO as their top inbound marketing strategy for 2020
20. Over 4.4 million blog posts are published every day (Statista, 2020)

Mobile Search Statistics

1. Google-owned 95% of search volume from mobile devices as of September 2019 (Statista)
2. More than half of all video streaming comes from a mobile device. (Hostingtribunal.com)
3. Mobile searches for “image search” have grown by over 60% in the past two years. (Google, 2019)
4. Mobile searches for personalized have grown by over 60% in the past two years (Google, 2019)
5. Mobile searches for “podcasts” have grown 80% from 2016-2018 (Google, 2019)
6. “Best” + “right now” mobile queries have grown by over 125% in the last two years (e.g., best online sales right now, the best phone out right now).(Google, 2019)
7. Mobile searches for “stores open near me” have grown 250% from 2017-2019 (Google, 2019)
8. Searches that include the phrase “Where to buy” + “near me” have grown 200% from 2017-2019 (Google, 2019)
9. “on-sale” + “near me” have grown 200% YOY since 2017 (Google, 2019)
10. 82% of people will use their phone to make an in-store purchase (Omnicore)

Pay-Per-Click Statistics

1. 94% of people will click on natural search results vs the 6% that will click on the paid results (Smart Insights)

2. 

   When deciding on PPC vs. SEO, 70% of marketers say SEO is more effective for driving sales (Databox)
3. Paid ads on mobile devices have an 11.38% CTR (Sparktoro, 2019)
4. Paid ads on desktop average 3.16% CTR (Accuracast)

5. 

   As the top two paid ad platforms, Google has 36% of the total US digital ad spending while Facebook has 19.2%. (Emarketer)
6. 45% of small businesses are using PPC as a form of marketing (Clutch)
7. Searches made for products attract 65% of the total clicks (99firms.com)
8. 41% of the clicks to paid ads goes to the sites listed in the top three positions (Wordstream)

Youtube SEO Statistics (Video)

1. YouTube has 1.9 billion users (YouTube, 2019)
2. The number of 6 figure earners increased by 40% (YouTube, 2019)
3. From 2016-2018 shopping related videos grew by more than 5X in the US (Google)
4. 2016-2019 there have been 5X as many channels with over 1 billion views (YouTube)
5. 90% of people admit to discovering a brand or learning about a product via a YouTube video. (Think with Google)
6. Smartphones and tablets account for 70% of YouTube views (YouTube)
7. People are watching YouTube on TV screens for approximately 250m hours a day globally (YouTube)
8. More than 55% of consumers say they’ve watched a product-related video while actually being inside the store before making the purchase. (YouTube)
9. Video is 50 times more likely to drive traffic than plain text (Omnicore, 2018)
10. Over 87% of marketers use video as part of their marketing strategy (Oberlo, 2019)
11. 73% of adults use YouTube in the US (Hootsuite)
12. Users will click-through an average of 6.5 pages per visit (Alexa)

Voice Search SEO Statistics

1. 27% of people online are using voice search on mobile
2. Google Assistant users grew 4X from 2018-2019 (Google)
3. Google home was used to look up 16 million recipes over the 2018 holiday season
4. Over one billion devices are now home to the Google Assistant
5. 20% of searches from mobile and android devices are voice-activated (Google)
6. The most commonly used function of a smart speaker is to play music (99firms.com)
7. 40% of all voice search results came from a featured snippet (80% on Google Home devices) (Backlinko, 2019)
8. 52% of people use voice search while driving (Social Media Today, 2018)

Social Media Statistics

1. 59% of adults aged 18-29 are Instagram users
2. Prior to purchasing an item, 86% of women will look at some form of social media (Omnicore)
3. 91% of businesses use some form of social media (Statista, 2019)
4. In 2018, Instagram reached 1 billion users (Techcrunch, 2018)
5. Only 29% of Instagram users are over 35 (Statista, 2019)
6. Twitter has over 330 million users (Statista, 2019)
7. Pinterest has over 300 million users (Pinterest, 2019)
8. Facebook has 2.49 billion users as of 3^rd quarter of 2019 (Statista)
9. Social media is integral to 75% of B2B purchases (Marketing Strategies Referral Rock)

Christian Carere

Christian Carere is the owner and founder of Digital Ducats Inc. in Toronto and heads the SEO team at Austin Bryant Consulting in Plano, TX.  Christian has been published on publications such as Search Engine Watch, Venngage, Small Biz Daily, Grasshopper, Data Box, Socialnomics, and Mention.