Infographics may have seen the height of their popularity but don’t underestimate the power they have on your SEO content strategy. In head to head comparisons with text articles, there is no doubt that infographics outperform in every category. Generate more links, traffic and create higher levels of engagement by incorporating visually appealing forms of content in your SEO strategy.
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Why use infographics as an SEO content strategy?
Infographics are an excellent SEO content strategy for creating backlinks and brand awareness. Before the rise of video, infographics were the most widely shared pieces of content. They combine imagery to statistics and facts for a more enhanced and enjoyable learning experience.
One reason to use an infographic within your SEO content strategy is that demand has increased by 800% over the last year. A simple Google search for the term “infographic” turns up 391 million results which are up from 13 million results stated on Jeff Bullas infographic.
The brain retains more information
According to Brainrules.net after three days of reading a text article a person will retain 10% of what they read. When placing an image in a text article that percentage jumps to allow 65% retention of the same content. This can be attributed to the fact that 40% are visual learners.
Get more Facebook likes
Your social network will give you much more traffic and exposure by using infographics over text. Infographics get approximately 200% more likes compared to text articles on Facebook. (Wave.Video)
Better performance with directions
When presented with driving directions that included images, people performed 323% better than those who had directions with text only. It’s a natural tendency for the brain to attach relevant images to text, which would explain the difference in performance (Springer Link).
Widely used strategy
It’s comforting to know you’re employing a strategy that is proven to be effective. 65% of businesses are using infographics as part of their SEO content strategy because of the benefits gained. Infographics serve as an excellent tool for B2B marketing because it’s easier to convey large sums of information in a visual display.
Engagement is one of the factors that site owners can improve on to boost ranking in the search results. When you know that a high-quality infographic is 30X more likely to be read than a text article, how could you not use infographics? (Search Engine Journal)
Link building capabilities
The utility of an image that provides statistics or factual information makes it compatible to use on blog sites. This makes infographics an attractive option for link building. It’s easier to sell site owners on the idea of posting an attractive, informational image to their blog posts to enhance the quality.
Infographics generate 178% more inbound links and 72% more views (Hubspot).
Generate more traffic
More engagement, more links, more views lead to more visitors. On average, infographics generate 12% more traffic to your website. (Demand Gen Report)
Gain journalistic attention
Journalists will follow press release sites for interesting stories that they can publish on their blogs. Consider the heightened engagement that infographics generate and it makes sense why journalists are more open to republishing a high-quality infographic. (Jeff Bullas)
Colour attracts attention
Use the psychology of colour to your advantage. Colour increases the willingness to read by 50% so make your infographics visually stunning and full of colour. (Neomam)