In an age where the user needs to get friendly with your website, there are specific areas you need to cover in order for your site to make nice with the user. Here are a few examples of how to improve your UX.
#1-Satisfy search intent
Give your visitor exactly what their looking for when they choose your website from a search result. To create the perfect match between your business and visitor, optimize your site correctly to appear in front of an audience looking for what you offer. You can’t effectively optimize your website without clearly establishing search intent. Keyword research and strategy will accurately align your content with search intent. It is the sole reason your website will show up in related searches to your product or service. Improve the user experience of your website by optimizing it to show up for search terms that specifically describe your offerings in order to adequately satisfy the search intent of a user.
#2-Increase your pages load time
The goal is speed and the reward is improved user experience. Google has been on SEO specialists for years about getting ready for mobile and since the mobile-first index, we have seen more emphasis shift on the time it takes for a page to load. If the user experience is the primary goal we need to maintain a fast load time and keep page speed a priority. It’s impossible to fix all of the items that tend to slow a page down in one sitting, but by dedicating plugins and using content delivery networks you can drastically improve your page speed.
#3-Make your site fit in all screen sizes
Google indexes the mobile version of your website first as of mid-2018. Your site should be made for mobile and be fully responsive to different screen sizes. The desktop version of a website on a cell phone is an annoying layout to navigate through. Although the content is usually shrunk down to fit smaller screen sizes, the user has to scroll sideways in order to see the content and the text is so small that you need a magnifying glass so you’re continuously zooming in and out to read and navigate through the site. Websites that only exist in desktop versions will soon be excluded from Google’s’ search index.
#4-Brush up on your formatting
Even though your site may be responsive, there are improvements to your design that can be easy fixes to improve user experience. Having buttons too close to each other can make a difference in the user experience if people are constantly pressing the wrong buttons. Thin margins along the outside of your widgets may cause text to run to close or even off the screen. This can raise a slight annoyance for a user reading your content. Keep your content a reasonable distance away from the edges of the screen by adjusting your margins. If the situation calls for it, use larger buttons to keep them spread a reasonable distance apart to add ease to the navigational flow when browsing through your site.
#5-Mix up your content
Variety is the spice of life. Vary the content you’re serving in your blog. Like everything else, too much of the same thing can get a little monotonous and boring. Commit to creating infographics and videos to change things up and add a little more flair to your content production. Your visitors will appreciate it and it might be a nice change-up for you too as opposed to producing articles. Keep in mind that videos will improve the dwell time of visitors as it tends to be the preferred method of learning about something. Not only can you increase the performance of your site, but you can also host a more enjoyable learning experience while doing so.
#6-Stimulate your readers
When your articles can spur on a reader and entice them to click through to additional content, it means a lot of great things are happening. Aim to produce content that fully explains specific topics, which is rarely done effectively in less than 1000 words. Longer content tends to perform better. Provide instructional articles, case studies, guides and strategies to provoke thought and interest. Publishing long-form content increases the performance metrics of your website such as dwell time, bounce rate and click-through rate. This leads to better rankings and of course with more visibility, you receive more traffic.
Apart from the technical improvements, a higher level of engagement leads to more conversions. Relationships start with the content you’re providing and if the level of engagement is low-your visitors will break it off quickly. If your content is stimulating and helping the reader in some way, they begin to trust your company which improves the likelihood of future purchases.
#7-Set new standards in quality
Quality was, is, and always will be appreciated in the products, services and content your business provides. There’s just no way around it-people appreciate anything that adds value to their lives.
In order to set high standards in quality, make it a point to survey what content is currently performing. Stay on top of your industry by reading regularly in order to have your finger on the pulse of what impacts people’s lives that would affect search intent. Curate content from a variety of credible sources. Knowing what content exists allows you to be sure about how to provide the most comprehensive solutions through the content your website produces. The Renovation Method explains this concept in more depth.
#8-Make your site easy to navigate
Establish a clear path for your visitors when they land on your site. Give them no reason to think about what they are trying to look for by implementing a strong interlinking strategy within your posts and pages. By connecting articles to main service pages and related posts you provide easy transitions to related topics.
Mix in CTA’s within your posts in order to continually urge visitors towards the objective you have created on your site. Use breadcrumbs so they are able to backtrack to where they’ve been. Provide a search bar to find any specific topic within your site. A search bar seems obvious but there are dozens of sites that fail to provide even the simplest of navigational elements on their website. Failure to make things easy to find and use will ultimately result in your visitor backing out of the site.
#9-Write an enticing and accurate headline
Don’t disappoint your readers by misleading them with a headline where the content that doesn’t support your claim. People gravitate towards clarity in a headline. Numbers in a headline improve your click-through rate by 36%. The theory behind this is that a matter of managing expectations. When people know what they are getting they are more likely to click on your article. If you claim to have 10 Fantastic Copywriting Tips and the article delivers 8 lame tips your credibility is instantly reduced and you may never get that visitor back on your site.
User experience will continue to be a priority for businesses in creating successful and competitively ranked websites. The process for providing a positive experience is a continual effort but drastic improvements can quickly be achieved by addressing UX issues systematically.