With the world going crazy with COVID-19 there have been many restrictions that have affected the way we live dramatically. Many businesses have been hit hard, while some are thriving because they’re positioned correctly for online sales and/or sell popular products people are buying curbside. No matter what industry your business competes in, here are five SEO tactics to implement during this...
Choosing an SEO company for your business is not a decision to be taken lightly. When you work with an SEO expert, you’re usually in for the long haul, so you want to be sure that they’re not just a good SEO agency but that they’re the right SEO firm for you. Learn how to pick a good SEO company to maximize your results in developing your website.
The SEO industry has grown dramatically in...
While it may seem a ridiculous question to some, there are some aspects of SEO that have died. For those who practice out-dated tactics, SEO is dead. If your skillset is limited to SEO strategies that are short-lived and ineffective, then it would make sense why someone might think SEO is a dying practice. However, for those who implement white hat tactics, it’s a ridiculous question....
One of the biggest components of search engine optimization is being able to perform an SEO competition analysis. It is a necessary evil of SEO that must exist in order to identify what it takes to rank in the top positions.
Analyzing your competitor’s can reveal an incredible amount of information about what is being used to rank highly. Search intent is a major point to tackle when it...
The technical performance of your website is one of the many moving parts that play a role in search engine optimization. An error-free website that functions on a high level is a strong characteristic shared among top-ranking websites. At some point in time, every website will show a page not found 404-error code. This article will show you how to find and fix 404 error codes.
What is a...
Ultimately, the goal of every SEO campaign is to increase the revenue that a company receives from its website. Unfortunately, hitting that goal can take upwards of a year to see real results. Establishing SEO KPIs help you understand whether your SEO campaign is moving in the right direction.
There are several different aspects to tracking your website’s progress, but the most...
Search intent (aka user intent) is the underlying motivation a user has when searching a specific query. Satisfying search intent is Google’s top priority when it displays the organic results and SERP features. Search intent optimization is the process of identifying what exactly users are looking for and optimizing your page with the ability to satisfy search intent.
Why is search intent...
Content is king. It doesn’t get more cliché than that but it needs to be said because it is a major truism in the SEO industry. Without content, SEO doesn’t exist. Developing an SEO content marketing strategy is your blueprint to communicating, convincing and converting visitors into clients.
What is an SEO content marketing strategy?
An SEO content marketing strategy is a plan that...
Infographics may have seen the height of their popularity but don’t underestimate the power they have on your SEO content strategy. In head to head comparisons with text articles, there is no doubt that infographics outperform in every category. The benefits of an infographic include more links, increased traffic and higher levels of engagement by incorporating visually appealing forms...
One of the first steps to improving the traffic your website generates is running an SEO site analysis. We’re not talking about an SEO audit that takes a few days where your analyst is digging up the body of Jimmy Hoffa, which is called a forensic SEO audit. The SEO site analysis you need will report the overall health status of your website in terms of performance, keywords, content and...