How To Create A Marketing Funnel For An Ecommerce Website
There are always exceptions to the rule but for the most part, it takes more than one visit to a website before a visitor makes a purchase. Learn how to create a marketing funnel for an e-commerce website to drive more targeted traffic and convert more visitors into repeat customers. The sales cycle that your typical customer experiences from start to finish can be categorized into four...
SEO in 2021: Changes Are Coming…
Although many of the main ranking factors will remain important, the industry forecast suggests we should expect a few important changes to SEO in 2021. There’s not a lot that you haven’t heard before, but change takes time and in 2021 there are a few changes that will officially have landed and will change the way we optimize websites. This article will give you insight into what...
How To Find the True Search Intent Of A Keyword
SEOs talk a lot about search intent as a major factor for achieving search visibility. The significance of search intent is that search engines want users to be able to find what they’re looking for with the least amount of effort. If you know what a user is looking for, you can publish the content that can be displayed as the best result to a search query. This article outlines how to find...
Domain Authority & What It Means For Your Website
You may have heard the phrase domain authority being passed around quite a bit and it’s probably for good reason. Many SEOs use the term to describe the likeliness of a website to rank since it refers to the aggregate link equity a domain possesses. The truth is that domain authority or DA is a term and value that has been formulated and branded by Moz. Other companies have their own...
The Difference Between SEO and Content Marketing
There are a number of different strategies within the digital marketing spectrum. Most of which are their own unique and distinct entities that can easily be differentiated between one another. SEO and content marketing are unique in that sense. A PPC campaign is different from a website design. Social media marketing is completely different from email marketing. When it comes to SEO and...
5 SEO Tactics To Use During Quarantine
With the world going crazy with COVID-19 there have been many restrictions that have affected the way we live dramatically. Many businesses have been hit hard, while some are thriving because they’re positioned correctly for online sales and/or sell popular products people are buying curbside. No matter what industry your business competes in, here are five SEO tactics to implement during this...
How To Pick A Good SEO Company For Your Business
Choosing an SEO company for your business is not a decision to be taken lightly. When you work with an SEO expert, you’re usually in for the long haul, so you want to be sure that they’re not just a good SEO agency but that they’re the right SEO firm for you. Learn how to pick a good SEO company to maximize your results in developing your website. The SEO industry has grown dramatically in...
Is SEO Dead For Small Businesses In 2021?
While it may seem a ridiculous question to some, there are some aspects of SEO that have died. For those who practice out-dated tactics, SEO is dead. If your skillset is limited to SEO strategies that are short-lived and ineffective, then it would make sense why someone might think SEO is a dying practice. However, for those who implement white hat tactics, it’s a ridiculous question....
How To Perform An SEO Competition Analysis
One of the biggest components of search engine optimization is being able to perform an SEO competition analysis. It is a necessary evil of SEO that must exist in order to identify what it takes to rank in the top positions. Analyzing your competitor’s can reveal an incredible amount of information about what is being used to rank highly. Search intent is a major point to tackle when it...
