The first page of results is often referred to as a SERP (Search Engine Result Page). It’s the most important page of search results because 95% of the total search volume will end up clicking on a result on the first page but less than 5% will venture past to the second page. (~Forbes 2017)
The goal for all websites has traditionally been the number one spot on the first page, however, the...
Oct 23, 2023 @ 7:26 am
Want to know how to make your website appear first on Google? It’s simple once you understand the basics of SEO and put in the work. With the right SEO strategy, you can get your site to the top of the search engines for multiple keywords that are important for your business.
To go straight to the top of the search results you need to consider what keywords...
What is on-page optimization and how will it help my business?
On-page optimization (which falls under the broader category of website optimization), communicates the most important keywords your content reflects to search engines. It falls under the umbrella of SEO services for a consultant to optimize the content of your site and emphasize the most important elements through metadata. By...
An SEO site audit is a standard procedure used to assess a website for performance issues, search engine optimization and conversion elements. An audit typically takes place before the start of a marketing campaign to identify any technical deficiencies on your site as well as point to where the most work needs to be done. The goal of a site audit is to identify the issues that will assist in...
Link building is one of many services an SEO consultant provides that contributes a large part to developing the authority and credibility of your website. The objective is to acquire links from other websites that link to your site to create backlinks.
What does backlinking mean?
Backlinking is the act of placing a hyperlink with the URL of your website on another website, which acts...
Oct 23, 2023 @ 7:25 am
Learn how to select the best keywords for your website to drive traffic that converts to clients and sales. Qualify keywords through a series of endeavours including but not limited to the following:
Identify your main seed keywordsDevelop keyword optionsAssess commercial intentTarget long-tail keywordsPerform a SERP AnalysisAssess the competition
The keyword...
Oct 23, 2023 @ 7:25 am
Online marketing has become the norm when it comes to planning out the growth and development of your business. It’s hard to argue against the fact that owning a website gives every company the ability to acquire exponentially more new clients. Implement the top-performing digital strategies that are most suited to your business to see the full benefits of online...
Following a few good headline strategies can completely change the appeal of your content. Your headline is the most important component of your article. The success of your article hinges upon having an interesting headline that makes people want to know more.
Making a headline that captures the attention of readers involves creativity but there’s definitely a science behind it that can...
Oct 23, 2023 @ 7:25 am
The Renovation Method is a three-step process for writing high-quality content by building on content that already exists. This methodology is used by every content writer guest posting as a link building strategy used to rank your website.
It structures your writing to be creative and conversational while including all of the attributes and technical elements that...
Oct 23, 2023 @ 7:26 am
User experience is considered an incredibly important aspect of providing a quality website. There are specific areas you need to cover in order for your site to make nice with the user which will send positive ranking signals to search engines. Here are a few examples of how to improve your UX.
#1-Satisfy user intent
Give your visitors exactly what...