Marketing Strategies To Increase Your Customer Base
Of all the marketing strategies to increase your customer base, there’s no doubt that inbound marketing has a major impact on the number of clients you receive from your website. Maximize the traffic your site receives by continually improving your website’s performance and adding additional sources of traffic. Optimize for performance There are hundreds of things to consider when...
10 Common SEO Mistakes To Avoid
Oct 23, 2023 @ 7:27 am SEO requires addressing. many moving parts to get your website to rank on the first page of Google. Not only do you need to account for the most influential ranking factors, but you also have to publish pages to outperform your competition. As you work towards these objectives it’s imperative to avoid these 10 common SEO mistakes that could cost you time and...
What’s The Difference Between SEO and PPC?
The difference between SEO and PPC is that search engine optimization is used to improve your position in the organic search results to receive unlimited free traffic, whereas PPC is paying Google for a designated spot on the first page and you pay for every click made to your website. There are so many options to advertise your business online that knowing which way to go about it requires...
What Are Featured Snippets & How Do You Get Them?
Oct 23, 2023 @ 7:27 am Featured snippets are Google’s way of delivering what it perceives to be the most accurate response to a search query. Most would consider the featured snippet an improvement in user experience because it directly answers a search query with highlighted information. Some consider it a negative feature because it provides the information a user wants directly on the...
Scholarship Link Building Strategy
Scholarship link building is a widely practiced link strategy to acquire .edu links from schools and universities by offering an outside scholarship to students. The strategy became extremely popular because of the success that websites were experiencing ranking for competitive terms from the links they received from universities. Although some of the criteria have changed offering...
10 Alternative Traffic Sources To Google
Oct 23, 2023 @ 7:27 am Imagine you fell from Google’s good graces. What then? Would your website be doomed to a life of mediocrity or are there alternative traffic sources you could use to bridge the gap? Luckily for all of us, Google isn’t the only source of traffic for finding streams of interested visitors. It does however account for 86.86% of the global search traffic making it the...
Key Performance Indicators & Data Analysis
The key performance indicators found in the reports from your SEO consultant should be assessed for how visitors are responding to your site. The information your site generates can be used to determine whether you’re on track in achieving specific campaign goals as well as indicate its strengths and weaknesses in achieving specific goals. Google Analytics is a commonly used tool to...
A Guide To Small Business SEO
Every small business needs SEO as part of its growth strategy. The search results are much too competitive to avoid search engine optimization completely and there’s way too much money to be made from an optimized website for SEO to be ignored. The truth is small business SEO is a complete game-changer if your website hasn’t been optimized to appear for important keywords to your business....Generate More Leads With Authoritative Content
When you invest in SEO services for your business, you’re creating a stronger foothold in your niche to drive targeted traffic and generate more leads. SEO is the top inbound marketing priority for 61% of companies. Your company becomes a familiar sight in the search results for people searching for terms that are related to your business. This promotes recognition in your industry and will...
