Email Marketing Strategies To Increase Engagement
You may be wondering why email marketing has made it this far in the digital marketing spectrum. This strategy is undoubtedly one of the oldest online marketing tactics and you would think eventually, people get tired of it and it would just not work as well. Wrong! Email...
9 Ways To Reduce Your Bounce Rate & Improve Traffic Quality
Of all the ways to increase traffic to your website, it’s not often that you think of the source of new visitors as being from the traffic you’re already receiving. There’s a hidden trove of visitors you can unlock by using several tactics to reduce your bounce rate.What...
How Does The Google E.A.T. Algorithm Impact SEO?
Search engines display web pages based on multiple ranking factors and specific set criteria defined within its algorithm which changes with every query. The underlying criteria for assessing quality is based on the Search Quality Evaluator Guidelines that was published in...
Video Content Marketing Trends In 2021
The age of video marketing is upon us and in full swing. We’ve already witnessed the rise of video, which can be seen in YouTube’s rapid growth over the last few years.There are dozens of ways to use video as part of your marketing strategy for 2021 and finding the...
14 SEO Myths To Eliminate For 2021
When you look at the bigger picture, the internet is still in its infancy. We’ve seen many drastic changes since Google emerged as the dominant search engine and they continue to make changes to its algorithm daily. Every so often algorithm changes can shake up the entire...
7 Effective B2B Content Marketing Strategies In 2021
The world as we know it has changed drastically in the last year. There’s been a rise in demand for online services and products in many categories, while a waning demand in others has put more pressure on companies to perform. So where are we at when it comes to providing...
How To Create A Marketing Funnel For An Ecommerce Website
There are always exceptions to the rule but for the most part, it takes more than one visit to a website before a visitor makes a purchase. Learn how to create a marketing funnel for an e-commerce website to drive more targeted traffic and convert more visitors into repeat...
How To Find the True Search Intent Of A Keyword
SEOs talk a lot about search intent as a major factor for achieving search visibility. The significance of search intent is that search engines want users to be able to find what they’re looking for with the least amount of effort. If you know what a user is looking for, you...
The Difference Between SEO and Content Marketing
There are a number of different strategies within the digital marketing spectrum. Most of which are their own unique and distinct entities that can easily be differentiated between one another. SEO and content marketing are unique in that sense.A PPC campaign is...
What Is Search Intent Optimization In SEO?
Search intent (aka user intent) is the underlying motivation a user has when searching a specific query. Satisfying search intent is Google’s top priority when it displays the organic results and SERP features. Search intent optimization is the process of identifying what...
