Organic SEO Vs. PPC: Which Is Better?
It’s impossible to claim whether one form of traffic generation is better than the other. Like so many things in SEO, the truth is, it depends. To debate over organic SEO vs PPC and which is better, you’re going to need to consider a few important factors that go into making...
7 Tactics To Improve Your Pay Per Click Marketing Strategy
If you’ve been paying attention to the profit Google has been turning over the years, you may have noticed a trend: They keep making more money. A large portion of the total revenue Google earns is from paid ads. Why not follow suit and make more money by incorporating...
6 Tips To Increase Conversion Rates On Your Website
It’s one thing to get visitors to your site but what’s the point of driving traffic if the visitors don’t end up buying a product or subscribing to your mailing list? The goal of driving high volumes of traffic to your website is to increase the revenue your website...
How To Create A Marketing Funnel For An Ecommerce Website
There are always exceptions to the rule but for the most part, it takes more than one visit to a website before a visitor makes a purchase. Learn how to create a marketing funnel for an e-commerce website to drive more targeted traffic and convert more visitors into repeat...
SEO in 2021: Changes Are Coming…
Although many of the main ranking factors will remain important, the industry forecast suggests we should expect a few important changes to SEO in 2021. There’s not a lot that you haven’t heard before, but change takes time and in 2021 there are a few changes...
How To Find the True Search Intent Of A Keyword
SEOs talk a lot about search intent as a major factor for achieving search visibility. The significance of search intent is that search engines want users to be able to find what they’re looking for with the least amount of effort. If you know what a user is looking for, you...
Domain Authority & What It Means For Your Website
You may have heard the phrase domain authority being passed around quite a bit and it’s probably for good reason. Many SEOs use the term to describe the likeliness of a website to rank since it refers to the aggregate link equity a domain possesses.The truth is that...
The Difference Between SEO and Content Marketing
There are a number of different strategies within the digital marketing spectrum. Most of which are their own unique and distinct entities that can easily be differentiated between one another. SEO and content marketing are unique in that sense.A PPC campaign is...
How To Pick A Good SEO Company For Your Business
Choosing an SEO company for your business is not a decision to be taken lightly. When you work with an SEO expert, you’re usually in for the long haul, so you want to be sure that they’re not just a good SEO agency but that they’re the right SEO firm for you. Learn how to...
Is SEO Dead For Small Businesses In 2021?
While it may seem a ridiculous question to some, there are some aspects of SEO that have died. For those who practice out-dated tactics, SEO is dead. If your skillset is limited to SEO strategies that are short-lived and ineffective, then it would make sense why someone...
