Everyone has a website these days, but not everyone is ranking on the first page. How do you send droves of traffic to your website when thousands of others are competing for the same keywords? Here are some well-known advanced SEO strategies that are proven to increase website traffic for more leads and new clients.
Repurpose contentRe-evaluate your keyword strategyBuild high-quality...
SEO is a practice that consists of many different tactics, strategies and efforts. It’s an umbrella term that can cover a wide spectrum of different types of SEO techniques that will make your website more optimized for search engines.
Some websites will need more than one type of SEO than others. Knowing which types of SEO techniques your website needs puts you in a position to improve...
Landing pages are an essential part of the marketing funnel. The sole purpose of a landing page is to achieve a specific goal conversion that moves visitors closer to purchasing from your company (deeper into your marketing funnel) or guides them to the purchase itself. When you are able to increase landing page conversions you directly increase the number of leads and revenue your website...
It was in May 2020 that Google announced the introduction of Core Web Vitals in Google Search Console. There should be no surprise that Core Web Vitals are now going to be included as a ranking factor pending the Page Experience Update in May 2021.
There's a ton of information about them starting at https://t.co/LPlEXdVKxy – that's where I tend to go. LCP is similar to the...
The situation is you’ve launched your new website and yet the damn thing cost you damn near every penny you own. It was a mistake not to consider SEO with your web design, however, you’re at the point where you need to attract more website visitors, but you’re not sure how.
If this is the case, you’re definitely reading the right article. This article provides a basic outline to attract...
You may be wondering why email marketing has made it this far in the digital marketing spectrum. This strategy is undoubtedly one of the oldest online marketing tactics and you would think eventually, people get tired of it and it would just not work as well. Wrong! Email marketing is just the opposite. With an average of 3800% ROI and one of the best conversion rates in the business, email...
If you travel back in time to the turn of the century, you would find that in the year 2000 marketing was a very different animal. Most marketing was dominated by radio, television and ad placement in magazines and billboards. Fast-forward 20 years and the bulk of the spray and pray tactics are now obsolete since data-driven marketing has proven to be the best way to increase leads and...
Of all the ways to increase traffic to your website, it’s not often that you think of the source of new visitors as being from the traffic you’re already receiving. There’s a hidden trove of visitors you can unlock by using several tactics to reduce your bounce rate.
What is a bounce rate?
The bounce rate on your site is the total percentage of visitors that land on your site and leave...
Search engines display web pages based on multiple ranking factors and specific set criteria defined within its algorithm which changes with every query. The underlying criteria for assessing quality is based on the Search Quality Evaluator Guidelines that was published in 2013. The guide defines the principles behind the Google E.A.T. algorithm which continues to play a more integral part in...
The age of video marketing is upon us and in full swing. We’ve already witnessed the rise of video, which can be seen in YouTube’s rapid growth over the last few years.
There are dozens of ways to use video as part of your marketing strategy for 2021 and finding the angle will definitely contribute to additional traffic, conversions and a larger bottom line. Read about the video content...