6 Different Types Of SEO Techniques
SEO is a practice that consists of many different tactics, strategies and efforts. It’s an umbrella term that can cover a wide spectrum of different types of SEO techniques that will make your website more optimized for search engines.
Some websites will need more than...
11 Tactics To Increase Landing Page Conversions
Landing pages are an essential part of the marketing funnel. The sole purpose of a landing page is to achieve a specific goal conversion that moves visitors closer to purchasing from your company (deeper into your marketing funnel) or guides them to the purchase itself. When...
Page Experience: Core Web Vitals Are On Google’s Radar
It was in May 2020 that Google announced the introduction of Core Web Vitals in Google Search Console. There should be no surprise that Core Web Vitals are now going to be included as a ranking factor pending the Page Experience Update in May 2021.
There's a ton of...
Attract More Website Visitors On A Shoestring Budget
The situation is you’ve launched your new website and yet the damn thing cost you damn near every penny you own. It was a mistake not to consider SEO with your web design, however, you’re at the point where you need to attract more website visitors, but you’re not sure...
Data-Driven Marketing: Invest In Effective Solutions
If you travel back in time to the turn of the century, you would find that in the year 2000 marketing was a very different animal. Most marketing was dominated by radio, television and ad placement in magazines and billboards. Fast-forward 20 years and the bulk of the spray...
9 Ways To Reduce Your Bounce Rate & Improve Traffic Quality
Of all the ways to increase traffic to your website, it’s not often that you think of the source of new visitors as being from the traffic you’re already receiving. There’s a hidden trove of visitors you can unlock by using several tactics to reduce your bounce rate.
What...
How Does The Google E.A.T. Algorithm Impact SEO?
Search engines display web pages based on multiple ranking factors and specific set criteria defined within its algorithm which changes with every query. The underlying criteria for assessing quality is based on the Search Quality Evaluator Guidelines that was published in...
Video Content Marketing Trends In 2021
The age of video marketing is upon us and in full swing. We’ve already witnessed the rise of video, which can be seen in YouTube’s rapid growth over the last few years.
There are dozens of ways to use video as part of your marketing strategy for 2021 and finding the...
14 SEO Myths To Eliminate For 2021
When you look at the bigger picture, the internet is still in its infancy. We’ve seen many drastic changes since Google emerged as the dominant search engine and they continue to make changes to its algorithm daily. Every so often algorithm changes can shake up the entire SEO...
7 Effective B2B Content Marketing Strategies In 2021
The world as we know it has changed drastically in the last year. There’s been a rise in demand for online services and products in many categories, while a waning demand in others has put more pressure on companies to perform. So where are we at when it comes to providing...
