When you design a website, you have to decide which target market you are trying to reach. There are two types of SEO that can help you achieve this: Local SEO vs. Global SEO.
A good SEO strategy is essential for any business that wants to be successful online. But what’s the difference between local SEO and global SEO? And which one is right for you?
Here’s a look at the difference between the two, and how they can help you achieve your website goals.
The Search Engine
Before we get into the difference between local and global SEO, let’s take a quick look at how search engines work.
A search engine is a tool that allows users to find websites and information on the internet. When you type a query into a search engine, it uses algorithms to find the best results for you. These algorithms are constantly changing, which is why SEO is an ongoing process.
The search engine result pages (SERPs) are made up of organic results and paid results. Organic results are the websites the search engine has determined most relevant to your query. The paid results, on the other hand, are the websites that have paid to appear in the SERPs for a specific query.
The majority of clicks go to organic results, so it’s important to focus on SEO if you want your website to be successful.
What is Global SEO?
Global SEO is the process of optimizing your website for global search results. This means that when people search for keywords related to your business, your website will appear in the search results regardless of their location.
For example, if you’re a business that sells shoes, you want to appear in the search results when someone types “shoes” into the search engine.
It doesn’t matter if they’re searching from the United States, Canada, Australia, or any other country—you want your website to be one of the first results.
To do this, you need to optimize your website for global search engines like Google, Yahoo, and Bing. This can be a challenge because you have to compete with other businesses that are also trying to rank for the same keywords.
But if you can get your website to rank high in the global search results, you’ll be able to reach a larger audience and increase your chances of getting more website visitors.
What Is Local SEO?
Local SEO is the process of optimizing your website for local search results.
If you have a brick-and-mortar business, or if you serve a specific geographic area, then local SEO is essential.
When people search for keywords related to your business, you want your website to appear in the local search results. For example, if you own a bakery in Los Angeles, and someone searches for “bakery Los Angeles,” your website will appear in the search results.
Local SEO is important for any business that wants to be visible to local customers. And it’s especially important for businesses that have a brick-and-mortar location.
If you want people to be able to find your business when they search for relevant keywords, then you need to optimize your website for local SEO.
Why are the SEO Strategies Different?
The strategies are different because the goals are different.
Local SEO is focused on getting your website to rank high in the local search results. When people search for keywords related to your business, your website will appear in the search results regardless of their location.
Global SEO is focused on getting your website to rank high in the global search results. This means that when people search for keywords related to your business, your website will appear in the search results regardless of their location.
How to Find the Local Traffic?
To find your local traffic, you need to use keyword research tools like Google AdWords Keyword Planner and Google Trends. Enter your keywords into these tools, and they will tell you how many people are searching for those keywords in your area.
You can also use these tools to find related keywords that you can target with your SEO efforts.
Once you know which keywords to target, you can start optimizing your website for local SEO.
To better understand your audience, customer behavior, and the competition in your area, you can always turn to the best big data company. That way, you can develop a comprehensive and effective local SEO strategy.
How to Optimize for Local SEO
There are a few things you can do to optimize your website for local SEO. First, make sure your website is responsive. This means that it should be viewable on all devices, including mobile phones and tablets.
Second, claim your business listing on Google My Business. This is a free listing that allows you to control how your business appears in Google’s local search results.
Third, add your location to your website. Include your city, state, and zip code on your contact page, and make sure your location is included in your website’s title tags and meta descriptions.
Fourth, create local content. This means writing blog posts about topics that are relevant to your location. For example, if you own a bakery in Los Angeles, you could write a blog post about the best bakeries in Los Angeles.
Fifth, build local links. This can be done by listing your business in online directories, or by working with other businesses in your area to create cross-promotional content.
Local SEO is an important part of any business’s SEO strategy. If you want people in your area to find your business when they search for relevant keywords, then you need to make sure your website is optimized for local SEO.
How to Optimize for Global SEO
In order to optimize your website for global search, you need to do two things: create high-quality content and build links from high-authority websites.
Content is still king when it comes to SEO, so your first step should be to create informative, well-written, and keyword-rich content. Once you have strong content on your website, you need to start building links from other websites.
Link building can be done in a number of ways, but some of the most effective methods include guest blogging, infographics, and directories.
Guest blogging is when you write a blog post for another website in your industry. This is a great way to get your name and your website in front of a new audience.
Infographics are visual representations of information. They are popular because they are easy to share and they can help you rank for multiple keywords.
Directories are online listings of businesses in a particular industry. Getting listed in directories can help you build links and improve your visibility in the search results.
Global SEO is a bit more complex than local SEO, but it is still an important part of any business’s SEO strategy. If you want people from all over the world to find your website, then you need to make sure your website is optimized for global SEO.
The Effect SEO Strategies Have on Each Other
The main difference between local SEO vs global SEO is the focus of the optimization efforts. However, the strategies are not mutually exclusive. In fact, it’s often beneficial to use both strategies together.
For example, if you want to rank high in the local search results, you need to make sure your website is responsive and that you have claimed your business listing on Google My Business.
But you also need to create local content and build local links.
Similarly, if you want to rank high in the global search results, you need to make sure your website is responsive and that you have included your location in your title tags and meta descriptions.
But you also need to create high-quality content and build links from high-authority websites. The bottom line is that both local SEO vs global SEO is important, and you should use both strategies if you want to achieve the best results.
Where to Start?
The first step is to assess your current SEO efforts. Are you focusing on local SEO or global SEO?
If you’re not sure, then take a look at your website and see if it’s optimized for both local and global search. Once you know where to focus your efforts, you can start implementing the strategies we’ve outlined above.
Depending on the size of your business and your budget, you may want to consider hiring an SEO agency to help you with your optimization efforts.
An experienced agency will be able to help you assess your current SEO strategy and make recommendations for how you can improve your results.
The type of business you own could also tell you whether you need global or local SEO.
If you have a physical location that people can visit, then you need to make sure your website is optimized for local SEO. However, if you don’t have a physical location or if your customers are located all over the world, then you need to focus on global SEO.
No matter what type of business you have, it’s important to use both local and global SEO to ensure that your website is visible in the search results.
Having a strong SEO strategy is essential for any business that wants to be successful online.
Local SEO vs Global SEO are two different but equally important types of SEO. Depending on your business, your goals, and your budget, you may want to focus on one or both types of SEO.
If you’re not sure where to start, take a moment to assess your current SEO efforts and see where you can improve.
Harold Ader is a digital marketing specialist and freelance blogger from Manchester, writing exclusively for DigitalStrategyOne. In his spare time, you can find him in the garden or kitchen.