Pay for booked leads. Not clicks. Not impressions.
Google-guaranteed calls, on tap.
LSAs sit above the map pack, above regular ads, above everything. And Google only charges when a real homeowner actually calls. We run the entire program so your cost per booked job keeps dropping — month over month.
LSAs are a goldmine — for the contractors who actually manage them.
Most home service pros set up LSAs, throw a budget at Google, and hope. Google happily eats that budget on wrong-number leads, tire-kickers and spam calls that were never disputed. Cost per booked job creeps up. The program feels broken.
It isn't broken. It's just unmanaged.
We run LSAs the way an actual media buyer runs a campaign: tight service-and-area targeting, aggressive bid strategy, ruthless lead disputes filed every week, and a reputation strategy that keeps you at the top of the auction. The result is lower cost per lead, higher conversion to booked jobs, and a channel you can actually build a business on.
Every dollar you don't dispute is a dollar Google keeps. Every review your competitor gets that you don't is an auction they'll win tomorrow. This program rewards operators, not tourists.
How we run LSAs like a media buyer.
Four disciplines that separate an LSA program printing money from one bleeding budget. We run all four every week — for every client.
Verification & Setup
Google Guaranteed, live and configured tight — in 2–3 weeks.
Bid & Budget Strategy
Win the leads worth winning, skip the ones that don't book.
Lead Disputes
Every charged lead reviewed. Every bad one disputed. Every week.
Reputation Fuel
The reviews that keep your profile at the top of the auction.
Verification & launch — done in weeks, not months.
Most contractors get stuck for months on Google's verification paperwork: license, insurance, background checks, business documents. We do this every week and know exactly what Google is looking for. We handle the entire process, ride Google's support team when things stall, and get you Google Guaranteed as fast as the process allows — usually 2–3 weeks. Then we launch with a lean starter budget so we can learn before we scale.
- License and insurance verification handling
- Background check coordination
- Business documentation and identity verification
- Google support escalation when applications stall
- Service list, service area and bid mode configuration
- Controlled launch budget for data collection
Bid strategy that actually improves cost per booked job.
LSAs' default 'Maximize Leads' bid mode is fine for Google — not for you. It optimizes for total leads, not booked jobs. We segment by service type, geography and time-of-day, then bid Max Per Lead on the specific combos that convert to real revenue. We prune bad service/area combos every week and re-invest budget into the ones that actually book.
- Service and area combo profitability analysis
- Max Per Lead vs. Maximize Leads decisioning per segment
- Time-of-day and day-of-week bid adjustments
- Budget pacing across services (emergency vs. install vs. repair)
- Weekly bad-lead root cause analysis
- Escalation of high-margin service/area winners
Lead disputes: the work most agencies skip.
This is where LSA programs are won or lost. Google refunds spam, wrong-service, wrong-area and unresponsive calls — but only if you dispute them, and only if the dispute is written correctly. We review every single charged lead every week, listen to recordings, cross-check against your service list, and file every eligible dispute with the evidence Google needs to approve it. Successful disputes go straight back into your budget.
- Weekly review of every charged lead
- Call recording listen-through for qualification
- Dispute filing with proper evidence and framing
- Wrong-service, wrong-area and spam dispute recovery
- Trend reporting on dispute win rate and refund $ recovered
- Bid + area adjustments to eliminate the source of bad leads
Reviews: the invisible bid multiplier.
Two LSA bidders with the same bid don't get the same placement. Google favors the profile with more recent, higher-quality reviews. Every week your review count doesn't grow, your competitors' auction weight does. We install the same review flywheel from our Local SEO playbook — automated post-job review requests, response templates, monitoring — so your LSA profile keeps climbing the auction instead of paying more to hold position.
- Automated post-job review requests (SMS + email)
- Google-review-only routing for LSA-eligible reviews
- Response strategy for both positive and negative reviews
- Weekly review velocity vs. top LSA competitors
- Photo and profile refresh cadence
- Reputation alerts on new reviews (positive or negative)
Why contractors let us run their LSAs.
We dispute every week. Not every month.
The longer you wait to dispute, the harder Google gets. We review and file every week — no exceptions.
We report on booked jobs, not leads.
Anyone can report leads. Our reports show booked jobs, cost per booked job and dispute win rate — the numbers you actually run your business on.
You keep your account.
The LSA account stays in your name. If we ever part ways, you keep every review, every setting and every configuration. No hostage-taking.
Home services is all we do.
We're not managing LSAs for locksmiths, junk removers and dentists on the side. Home service verticals, full stop — every optimization is battle-tested for your business.
"Since I've hired Digital Ducats my business has grown exponentially. We consistently have new inquiries. I have a waitlist."
Common questions.
How much do I need to spend on LSAs?+
Most home service programs start at $1,500–$3,000/mo and scale from there. Larger operators run $10K+ per month with strong ROI. What matters isn't the total spend — it's cost per booked job.
How long does Google verification take?+
Usually 2–3 weeks depending on your trade. We handle the paperwork end-to-end and stay on top of Google when things stall (which happens often).
What actually gets disputed?+
Spam calls, wrong-service inquiries (someone calling a plumber about HVAC), out-of-area leads, and unresponsive callers. If Google agrees, the charge is refunded to your budget within a few days.
Can I run LSAs and Google Ads together?+
Yes — and we recommend it. LSAs cover intent-driven local searches; Google Ads (Search + PMax) fill the gaps. We build and run both when your budget supports it.
What's your management fee?+
It's a flat monthly management fee (separate from ad spend). You'll get an exact number after your discovery call — it depends on service count, service areas and dispute volume.
See what local service ads could do for your business.
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