What does an SEO consultant do?
An SEO consultant strategizes the best way to produce traffic to your website. There are a variety of SEO services employed to enhance the quality of leads your site produces but the strategy used depends on the status of your site in terms of the stage of development it’s in and what it needs to achieve the desired objective.
An SEO consultant will assess the landscape, niche, and industry in light of how your website is integrated within these settings. The next step is to determine what will need to happen in order to get your website to improve its ranking for search terms that will bring in a targeted flow of visitors.
If your website is brand new an SEO consultant will ensure the proper optimization of added content. If your site is already established then the use of a blog may be the best way to get the content of your site optimized to perform in the search results. In either case, all websites benefit from on-page optimization which improves search visibility.
An SEO specialist keeps your website updated in regards to the latest changes in Googles algorithm. Penalties can be avoided, detected and reversed to preserve the health of your website and maintain its ability to rank competitively.
Do I need an SEO specialist for my company?
An SEO specialist will maximize your traffic to increase the leads and new clients your website generates. Leaving the challenge of increasing traffic to produce new clients to an expert is a decision that affords increased productivity. This gives you additional time to focus on your current clients while the specialist drives potentially new clients to your website. If growth and increased revenue is a goal for your company then hiring an SEO specialist is an investment that facilitates both objectives.
How does a consultant perform this service?
An initial assessment is done on the status of your website to determine how well it is developed in the industry in which you compete. An SEO site audit is performed before commencing your project to indicate any courses of action that will improve the performance and optimization of your site.
Typically clients will ask for specific keywords or the consultant can offer their best advice on what keywords to pursue. Once the keywords are selected a strategy is created for how to generate traffic. Every month your website performs more effectively in producing traffic.
How will an SEO expert affect my business?
Hiring an expert to explore the potential sources of traffic that you could be tapping into for your website will ultimately lead to an increase in revenue. Search engine optimization is an investment that produces a return.
By identifying the highest converting sources of traffic and making your site visible to the people typing in those phrases your website will experience an influx of targeted visitors. With more visitors on your site comes more opportunities to acquire new clients.
With an expert to research your industry, perform a competitive analysis, and implement a strategy to produce traffic and monitor progress will take your company to the next level.
What is the price of a typical SEO Service?
The variables for providing an SEO service include the number of keywords, the difficulty of keywords, the time required, the current status of your website.
When a website is brand new there are more steps to take in generating traffic than if the site has been developed correctly over the course of any given period of time. Content plays a large factor in determining on-site optimization and will also play a key role in the performance of a page as well as the price of the service.
What are the benefits of hiring an SEO company?
SEO consultants will integrate your site to the search landscape that benefits your company the most. Google has rolled out a number of updates that have changed how they present search results and SEO has taken on more roles in optimizing for features like video carousels, local listings and PPC ads. Featured snippets appear in various methods of display including video, a short paragraph summary or images. An SEO company will identify the landscape and optimize a website to appear for the appropriate display type in which the content is presented.