SEO consulting services are designed to make your website surface at the top of the search results for specific keywords. We drive targeted traffic to your website with visitors who are searching for your product or service in order for you to generate more leads and new clients on a regular basis.
When you invest in SEO services you are investing in your website and increasing its value as an asset to your company. There are so many different aspects of performance that your website needs in order to rank competitively that it’s important that you understand what is being done on a monthly basis and how it benefits your business.
Set campaign goals to measure success
Getting started with your services first means assessing the current status of your website in light of what your goals are for your company. It’s clear that every company wants more traffic that beings more new clients but where is the best source of traffic for your company? Which keywords are does your company currently rank for and are they producing the desired results? Setting a clearly defined goal will shape the campaign strategy and establish measurable benchmarks for success.
Establish ground zero with an SEO site audit
An SEO site audit identifies technical errors that your site is producing that may be limiting how well your website is ranking. An audit will also determine the current optimization of your website to see how search engines are viewing what your website is about and for what keywords and phrases in which it is most highly ranked.
Select the best keywords from your keyword topic
The content of every website is extracted by search engines in order to determine what this website has to offer as a solution for any given search query. Our job is to help identify and communicate to search engines what searches you want your site to be listed for by optimizing for specific keyword topics.
Choosing keywords and phrases is still the basic format for how we lay the initial groundwork for optimizing pages, but to rank competitively pages are optimized for a keyword topic. Choosing the keyphrase for which your site is optimized requires comprehensive coverage of your main keyword topic in order to adequately satisfy the potential intent of a search. This concept influences the way content is published because in order to rank competitively it’s necessary to get hyper-focused on specific aspects of your business.
Optimize your content by providing in-depth coverage
To optimize for a keyword topic your website must satisfy search intent with the content you produce as well as have the credibility to support your expertise in the industry in which you compete. When we assess the content of your website we also research the possible solutions that a person searching for your business could be looking for when typing your keyword. The gaps in the content currently published on your site are scheduled and published to complete the optimization of your site.
Increase credibility through white-hat link building strategies
When two sites have similar content the website with more credibility will usually be ranked higher in a search result. When your site is optimized for a specific keyword topic it isn’t just the content on-site that is strategized but the content that links to your page that will enhance the optimization of your keyword topic. Publishing content on well-established sites as well as the number of referring domains that link to your website will build credibility and authority in your niche. Our link building strategies are all white-hat methods that fall under SEO best practices in order to provide long-lasting results in the top-ranked positions.
Build authority through effective content strategies
As the authority of your site increases, so does its ability to outrank other websites for more keywords and phrases. For every keyword you choose we create a content strategy to enhance the optimization of your site for a specific phrase. The strategy we implement consists of on-site content to drive traffic for specific keywords as well as off-site content to boost ranking for that specific phrase. The more your site is developed for related keywords the more it becomes an authority for the keyword topic which generates more traffic to your site through an improved ranking.
Brand your company through SEO
Branding takes place by spreading awareness through the content published on and off-site. It’s vital to maintain a high level of quality in the content you produce in order for readers to gain trust and confidence in your company’s level of professionalism and expertise. Branding is a major source of traffic generation mainly seen in the fact that people will skip over other sites in a search result to yours if they recognize your brand. Every article published on your behalf demonstrates the best attributes of your business to gain recognition as a top-quality company.
Generate high-quality traffic from targeted audiences
Maximizing the traffic your site receives relies on identifying the search landscape for specific keywords. We make sure your site is optimized for the correct features that may occupy the top positions. Google displays a dynamic search results page that includes featured snippets, local listings, videos, images and the knowledge graph. When Google products are being displayed for any specific keyword search, we build the pages of your site to be optimized to compete for those positions.
Increase your local presence for high-converting traffic
We optimize your site to receive local search traffic. Your company profile is optimized in the major local search directories such as Google My Business to take advantage of local search traffic. Review sites will also play a role in developing your local presence and we help you in generating more positive reviews for your company.
Most searches for a local business made from a mobile device result in an offline purchase within 72 hours of the search. When local customers can easily find your business it contributes high converting streams fo traffic to your website that generates more sales.
Generate more leads and new clients consistently
All services and benefits described are included in under one SEO package that is custom-tailored to your company. The end result is a website that is optimized to receive traffic from a specific keyword topic. The increase in visitors from hyper-focused sources of traffic generates more leads for your business giving you the opportunity for new clients on a regular basis.