Developing a good reputation is a process that involves leveraging social platforms to create a desired image. Social media allows the freedom to be creative with how you present your company to your available networks and communities. Popular review sites and local directories add familiarity and trust by providing a third person perspective on your business. Managing a consistent profile on all social platforms will create a professional reputation for you business.
Social media gives a company the freedom to communicate an understanding of their industry and what they offer. A business can share content in different ways to relate to people and provide a more personal view of the company. Social media builds trust by allowing more transparency and inviting clients to see who they really are and what they represent. By having a more intimate knowledge of a company, there is more understanding of what to expect and therefore more trust established.
Referrals have always been the best form of advertising. One review can make the difference in landing a client or losing one. It’s crucial to the reputation of a business to immediately address any negative reviews received on any social platform.
Whenever a negative review appears it should be addressed as soon as possible so there isn’t a one sided account of an incident. Many review sites will allow a response or rebuttal to a disgruntled customers negative review. As a business owner its important to get both sides of the incident immediately in front of potential clients reading about your business. There are cases where the review is legitimate yet by simply explaining why the event happened could diffuse the complaint. A response or explanation can avoid an otherwise negative outlook on your business and save your company from losing new clients.
Place a professional profile of your business on high traffic review sites that specialize in providing reviews. Placing your business in as many different websites that receive good traffic improves the presence of your company in your industry. The more times your company name is listed in related search results, the more reviews your company can receive which builds more recognition for your business.