The local search market is one of the highest converting sources of traffic and one of the first ways your company is optimized to improve your inbound marketing strategy. Most local searches made from a mobile device result in a sale within 72 hours. Your company is optimized to receive traffic from local customers looking for your product.
Local search marketing benefits include:
- Increased local traffic
- Puts your business in front of local customers
- Get more customers walking through your door
- Generates more phone calls
- Creates a local presence
- Influences brand recognition
- Quicker sales cycle
- Generates new clients
- Increases the growth of your business
We increase the local search traffic your website receives
We improve the local search traffic you receive by optimizing your website to appear for location-based keywords. This means that whenever a search is made with your [your keyword] + [your city] your site will appear in the search results.
The benefit of optimizing locally reduces the competition by limiting the number of businesses that offer your service to the city in which the search originates. This also creates a better match in the type of traffic your site receives because the visitors are located in the service area of your company.
We place your company in local directories, Google My Business & other Google products
We optimize your company profile on Google My Business to appear in the local business listings displayed in the search results. The local pack consists of the first three companies displayed on the first page of Google which is an excellent source for driving local traffic to your website.
In addition to the local listings, your company will appear in the knowledge panel for brand searches (searches directly made for your company). The knowledge panel is a display of your company profile and created with relevant information about your company. This provides potential customers with enough information to learn about what your company offers and makes contact information easily accessible. These two Google products provide users with the ability to quickly obtain your phone number or address which leads to an increase in calls and foot traffic to your storefront.
The use of local directories and citations improves the local presence of your company. The profiles we build of your company are listed on popular directories that local users frequent. Each additional citation creates another potential stream of traffic that could potentially bring in local customers.
We improve your brand recognition to increase conversions
We use popular reviews sites, local websites and niche related local directories to place your company in front of as many eyes as possible. Increased appearances of your website in keyword-related searches is also a form of building your brand as it results in familiarity from potential clients. People tend to buy from brands they recognize and trust so the continued development of your website for keyword related searches leads to more confidence in your brand. When a person sees your website appear in multiple niche-related local searches it spreads the awareness of your company and contributes to the perception of authority your business has in your industry.
By expanding your local network and improving your local presence we are able to effectively drive local traffic to your website. The end result is a higher click-through rate, increased conversions and more clients from local search marketing.
Learn more about how SEO services can increase the volume of traffic your site receives.