Achieving specific goals are a good measure of the success of your website. The goals you create for your website should aim to achieve specific actions from the user. Our company targets the traffic needed to accomplish these goals.
Its important to have clearly established goals for users who visit your website. In order to measure the success of online campaigns, the goals need to be measurable. This not only shows the success of your campaign but also whether your goal setting has been effective in improving the leads your generating and the sales you’re making.
Setting up effective goals will help provide a better picture of what people are doing when they get to your website. Goals for users can be to fill out a contact form or click a button. In some cases, the goals you set for your users will indicate how effective the flow of your website is and whether the content moves them through it.
Content that converts
A website should provide a way to obtain a service, product or information needed by the user. To increase the percentage of visitors reaching your target goal, make sure your content guides them.
The homepage of a website should meet the user at a general level of understanding. A quick summary of the services a website offers should be available within the first three seconds. Its important to immediately communicate to the user they have found what they’re looking for on your website.
The next step is to get them to their goal immediately. The funnel concept is a successful analogy for shaping the flow of how a user will navigate through a website. Welcome a wide client base on your homepage and funnel everyone to the appropriate area to find what they are looking for.
If your website is meant to generate phone leads, make sure there are accessible call buttons on every page. Lead generation sites focus on having great content that reads well in order to communicate that it can provide the service visitors are looking for. A website should inspire trust and interest in the service or product it offers and paint the picture that communicates both aspects.
When a visitor lands on a website and immediately hits the “back button” it affects what is known as the bounce rate. Bounce rate is a measurement that shows the amount of people who click on a site and immediately go somewhere else. A low bounce rate shows more engagement from users, whereas a high bounce rate means visitors are not spending any time on that website before leaving. Search engines measure this metric as part of their algorithm since it pertains to the relevance of a search term as it relates to a websites content.
Click through rate
This is a metric that measures the percentage of visitors that click through to the interior pages of a website. When a user visits multiple pages within a single session the site will show a high click through rate. This is an indication that the content is engaging and relevant. The click through rate affects a search engines assessment of how relevant a website is in the search results for specific search terms.
Setting online goals shape successful online campaigns. Our job is to make improvements that move your business closer to achieving goals. Our monthly SEO service provides a way to see how well your website performs in getting visitors to complete the goal.