Establishing an effective keyword strategy for your business is the first aspect of optimization. The phrases to pursue are the ones that make the most sense. We establish the best key phrases that will positively impact your business based on what your company offers and how we can get the right visitors to your site.
Working with a company requires a good understanding of the niche and the business itself. Knowing what your most profitable products and services are will influence the strategy we employ in developing your website. Knowing who your audience is will maximize the effectiveness of your strategy. These are two major points that influence the optimization of your site.
During the first stages of planning we assess hundreds of keyword possibilities that are possible matches to your company. The options are presented in a report that will show the metrics for each option. When a decision is made, we begin developing your website with a keyword strategy designed to strengthen your company’s appearance in related search results.
We evaluate the content of your website to determine the additions that will need to be made in order to support the keyword strategy we’re implementing. Your website will need to be optimized to reflect the key phrases that you appear for in the listings, which should accurately represent your services.
Our team will work with our clients in regards to the content posted to their site and through other avenues that will reflect positively in the search engines. Search engine optimization involves establishing credibility and authority in the areas that will demonstrate your expertise. We choose niche related sites to refer to your website, as well as post content that will engage readers and attract visitors. We build a network themed to our optimization strategy.
When the foundation is set, we expand on the key phrase content. We develop more connections and establish more related content in order to strengthen the theme for which your site is optimized. The more connections made, the more instances your website and company name appear in related sites and searches. As the overall presence of your company grows in your industry, the related content your website is connected to will trigger more appearances in the search results.